Klaviyo

Email Marketing SMS Marketing Marketing Automation Analytics CRM Personalization Shopify WooCommerce BigCommerce Salesforce Commerce Cloud

AI Email Marketing & SMS | B2C CRM

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Summary

Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with AI agents.

Overview

Klaviyo is the autonomous B2C CRM that unifies customer data, AI, and channels to automate personalized, revenue-driving campaigns. It combines a real-time customer data platform with AI agents (Composer, Customer Agent) to audit flows, build on-brand campaigns from prompts, and resolve customer requests 24/7. With support for email, SMS, RCS, WhatsApp, mobile push, 350+ integrations, and advanced analytics, Klaviyo helps brands scale marketing, improve retention, and lower total cost of ownership. Enterprise-grade security, GDPR tooling, and professional services support large organizations.

Pros & Cons

Pros:
✓ Unifies customer data into a real-time CDP for consistent cross-channel personalization
✓ AI-driven agents (Composer and Customer Agent) that automate campaign creation and customer support
✓ Supports omnichannel messaging including email, SMS, RCS, WhatsApp, and mobile push
✓ 350+ pre-built integrations and developer APIs to connect your tech stack
✓ Enterprise-grade throughput and uptime claims (high events, API calls, and 99.95% uptime)
Cons:
✗ Advanced support tiers, faster response times, and enterprise SLAs are gated behind Professional or Enterprise packages
✗ Pricing scales based on number of contacts and channel usage, which can increase costs for large lists
✗ GDPR compliance is a shared responsibility; customers must manage how they collect and use customer data

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Free Free - - - -
Enterprise Custom pricing - - - -
Contact for Pricing Free - - Per-contact and per-channel usage (Number of contacts and channel usage (email/SMS/etc.)) $0

Features

AI
Automation
API
Analytics
Import
SMS
Email
Segmentation
Personalization
Multi-channel
Reporting
Dashboard
Mobile
Collaboration
Templates
GDPR Compliant
Drag & Drop

Integrations

Shopify
WooCommerce
Mailchimp
Facebook
Instagram
Zapier
Slack
Google Analytics

Problems Solved

Fragmented customer data across multiple systems
Manual, time-consuming campaign creation and optimization
Inconsistent cross-channel personalization
Limited 24/7 customer support and automated selling without AI

Capabilities

Segmentation and personalization
Email campaign and flow automation
SMS, RCS, WhatsApp and mobile push messaging
Real-time customer data platform and profiles
AI agents for campaign creation (Composer) and 24/7 support (Customer Agent)
Analytics and deliverability monitoring

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Email Marketing, SMS Marketing, Marketing Automation, Customer Segmentation, Personalization

Not For

Not a good fit for organizations that need a purely free, limited-contact email tool or those unwilling to manage shared GDPR responsibilities.

Sources

This profile was put together with AI assistance from public information about Klaviyo, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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