Postscript

SMS Marketing Marketing Automation Personalization Email Marketing Shopify

SMS Marketing and Sales for Shopify Brands

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Summary

Postscript is an SMS marketing platform for Shopify brands that builds engaged subscriber lists, automates campaigns, and drives revenue using AI-powered messaging, onsite opt-ins, and compliance tools.

Overview

Postscript is an SMS marketing and conversational commerce platform focused on helping Shopify merchants grow subscriber lists, boost conversions, and increase revenue. It includes a Popup Editor, Onsite Opt-In, CashBack, and Shopper — an always-on AI shopping assistant for 1:1 engagement. Infinity Testing and AI-driven message optimization automate campaign performance while an in-house legal team ensures compliance. Postscript Plus offers managed SMS strategy and services for brands seeking hands-on support.

Pros & Cons

Pros:
✓ Unified multichannel platform (SMS, RCS, Email) built from the ground up for AI-native personalization
✓ Agentic Context Platform (ACP) included with every plan to apply brand and customer context across messages
✓ Built-in compliance guardrails and a Compliance Team to review uploads and help with verification
✓ Lower base messaging rates and transparent carrier fee pass-through to reduce total cost of ownership
✓ Fast product innovation and tools for advanced testing (Infinity Testing) and 1:1 journeys (Shopper)
Cons:
✗ Dedicated short code through carriers costs $750/month (passed through at cost)
✗ Postscript AI plan adds a significant monthly cost (listed as $699/month) and per-message charges can vary by product
✗ Starter tier requires a $49 monthly minimum spend despite $0/month base price
✗ Live chat support hours are limited to weekdays (6am PT–5pm PT) which may not suit 24/7 support needs

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Starter Free - 30 days - -
Growth $100/mo - 30 days - -
Professional $500/mo - 30 days - -
Enterprise Custom pricing - 30 days - -
Postscript AI Plan $699/mo - 30 days Subscription + per-message usage (Per-message varies by product) $0

Features

AI
Automation
API
Analytics
Import
Export
SMS
Email
A/B Testing
Segmentation
Personalization
Real-time
Reporting
Dashboard
Mobile
Templates
Webhook
Drag & Drop

Integrations

Shopify

Problems Solved

Grow and capture compliant SMS subscriber lists with onsite opt-in tools
Recover lost revenue via automated cart and browse abandonment flows
Personalize multichannel messaging at scale using unified customer and brand context
Optimize message content and variants rapidly with high-velocity testing

Capabilities

Send SMS, MMS, RCS, and Email campaigns and automations
Agentic Context Platform (ACP) for individualized AI-driven messaging
Infinity Testing for high-scale A/B and multivariate testing
Onsite Opt-in and subscriber acquisition tools
Advanced segmentation and analytics using Shopify and other data
Public API and SDK for integrations and headless implementations

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: SMS Marketing, Email Marketing, Abandoned Cart Recovery, Marketing Automation, Personalization, Customer Segmentation, Marketing Analytics

Not For

Not a good fit for businesses that do not use SMS/email as a retention channel or for organizations seeking 24/7 support coverage without an enterprise agreement.

Sources

This profile was put together with AI assistance from public information about Postscript, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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