Attentive vs Klaviyo
Attentive and Klaviyo both cover email and SMS marketing but target slightly different needs. Attentive emphasizes mobile-first SMS, list growth, deliverability, and enterprise compliance; Klaviyo combines a real-time CDP with AI agents, a free plan, and a large integrations marketplace.
Last updated
The summary above and the “Which should you choose?” section are written with AI from our two listings. The tables and answers come straight from the listings. Prices and features change, so check each vendor's website before you decide. How we use AI
At a glance
| Listing | Attentive | Klaviyo |
|---|---|---|
| Starting price | From $99/mo | Free plan |
| Cheapest paid plan for a year | $1,188 a year | Not listed |
| Free plan | No | Yes |
| Free trial | Yes | No |
| Works with | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce, Salesforce Commerce Cloud |
| Features | 8 features listed | 17 features listed |
| Integrations | 4 integrations listed | 8 integrations listed |
| Public API | Yes | Yes |
| Business size | SMB, Mid-Market, Enterprise | Startup, SMB, Mid-Market, Enterprise |
| App4Ecom rating | 5.0 from 1 review | No reviews yet |
| Listing data checked | Sep 23, 2026 | Sep 25, 2026 |
Pricing compared
Attentive
- Growth $99/mo
- Enterprise Custom pricing
- Contact for Pricing Custom pricing Free trial
Features compared
Both list 8 of these features. 9 are listed only for Klaviyo.
| Feature | Attentive | Klaviyo |
|---|---|---|
| AI | Listed | Listed |
| Analytics | Listed | Listed |
| API | Listed | Listed |
| Automation | Listed | Listed |
| Listed | Listed | |
| Personalization | Listed | Listed |
| Segmentation | Listed | Listed |
| SMS | Listed | Listed |
| Collaboration | Not listed | Listed |
| Dashboard | Not listed | Listed |
| Drag & Drop | Not listed | Listed |
| GDPR Compliant | Not listed | Listed |
| Import | Not listed | Listed |
| Mobile | Not listed | Listed |
| Multi-channel | Not listed | Listed |
| Reporting | Not listed | Listed |
| Templates | Not listed | Listed |
Platforms and integrations
Ecommerce platforms
| Platform | Attentive | Klaviyo |
|---|---|---|
| BigCommerce | Listed | Listed |
| Shopify | Listed | Listed |
| WooCommerce | Listed | Listed |
| Salesforce Commerce Cloud | Not listed | Listed |
Integrations
Both list 2 of these integrations. 2 are listed only for Attentive. 6 are listed only for Klaviyo.
| Integration | Attentive | Klaviyo |
|---|---|---|
| Shopify | Listed | Listed |
| WooCommerce | Listed | Listed |
| BigCommerce | Listed | Not listed |
| Klaviyo | Listed | Not listed |
| Not listed | Listed | |
| Google Analytics | Not listed | Listed |
| Not listed | Listed | |
| Mailchimp | Not listed | Listed |
| Slack | Not listed | Listed |
| Zapier | Not listed | Listed |
More details
| Detail | Attentive | Klaviyo |
|---|---|---|
| Pricing model | Usage-based pricing tailored to message volume, subscriber list size, number of channels, and selected AI products; discounts available for bundled channels and AI products. | Free plan with core features; paid plans scale based on number of contacts and channel usage (email, SMS, etc.); Enterprise pricing available for large organizations. |
| Support | Dedicated support team, onboarding and deliverability support, customer success resources, and an online Help Center and documentation portal. 24/5 service | Email, live chat, dedicated Slack channel for some plans, professional services and onboarding, partner/agency network Varies by plan: Standard: weekdays 24/5, no weekend coverage; Professional: weekdays 24/5, weekends local business hours; Enterprise: 24/7 weekdays and weekends. |
| Security and compliance | Built-in TCPA and compliance tools are highlighted; the platform references robust security features and tools to help mitigate regulatory risk. | SOC 2 Type II certified, GDPR support with Data Processing Agreement and self-service tools, EU–US Data Privacy Framework and Standard Contractual Clauses supported; offers EU and US data residency options. |
| Product maturity | Mature, enterprise-grade platform used by recognizable retail and DTC brands; offers a broad feature set and extensive integration and support ecosystem. | Mature, widely adopted platform with large customer base (205,000+ brands) and enterprise features, professional services, and extensive integrations. |
| Not a good fit for | Not a good fit for very small businesses seeking a free or ultra-low-cost, self-serve messaging tool. | Not a good fit for organizations that need a purely free, limited-contact email tool or those unwilling to manage shared GDPR responsibilities. |
Pros and cons
From each app's App4Ecom listing.
Attentive
Pros
- Comprehensive omnichannel messaging (SMS, email, RCS, push) with unified customer identity
- Strong AI toolset for campaign creation, list growth, and journey optimization
- Enterprise-grade deliverability and built-in compliance tooling (TCPA-oriented)
- 150+ pre-built integrations and flexible APIs to orchestrate data across systems
- Dedicated onboarding, deliverability support, and a 24/5 support model
Cons
- No public self-serve pricing visible; pricing is tailored and requires contact
- No explicit free tier shown on site (only free trials are mentioned)
- May be over-featured or costly for very small teams seeking a simple, low-cost tool
- Implementation requires integration and onboarding effort to leverage full AI and cross-channel features
Klaviyo
Pros
- Unifies customer data into a real-time CDP for consistent cross-channel personalization
- AI-driven agents (Composer and Customer Agent) that automate campaign creation and customer support
- Supports omnichannel messaging including email, SMS, RCS, WhatsApp, and mobile push
- 350+ pre-built integrations and developer APIs to connect your tech stack
- Enterprise-grade throughput and uptime claims (high events, API calls, and 99.95% uptime)
Cons
- Advanced support tiers, faster response times, and enterprise SLAs are gated behind Professional or Enterprise packages
- Pricing scales based on number of contacts and channel usage, which can increase costs for large lists
- GDPR compliance is a shared responsibility; customers must manage how they collect and use customer data
Which should you choose?
Pick Attentive if your priority is mobile-first SMS, compliance tooling, and hands-on deliverability support for mid-market or enterprise retailers. Choose Klaviyo if you want a CDP-driven omnichannel CRM with a free plan, broad integrations, and built-in AI agents across campaign creation and support.
Attentive: Best for mid-market and enterprise retailers and DTC brands that need mobile-first SMS, AI-assisted list growth, and robust deliverability/compliance tooling.
Klaviyo: Best for startups through enterprise D2C and ecommerce brands that want a CDP-driven omnichannel CRM with a free plan and extensive integrations.
Frequently asked questions
Which is cheaper, Attentive or Klaviyo?
Attentive lists paid plans from $99/mo. Klaviyo lists a free plan but no paid plan prices, so ask its team for a quote to compare.
Do Attentive and Klaviyo have a free plan?
Klaviyo lists a free plan; Attentive doesn't. Attentive offers a free trial.
Which platforms do Attentive and Klaviyo work with?
Attentive works with Shopify, WooCommerce and BigCommerce. Klaviyo works with Shopify, WooCommerce, BigCommerce and Salesforce Commerce Cloud. Both work with Shopify, WooCommerce and BigCommerce.
What features do Attentive and Klaviyo have in common?
Both list AI, Analytics, API, Automation, Email, Personalization and 2 more. Only Klaviyo lists Collaboration, Dashboard, Drag & Drop, GDPR Compliant, Import, Mobile and 3 more.
Do Attentive and Klaviyo have an API?
Yes, both list a public API.
Where this data comes from
Attentive
Listing data refreshed September 23, 2026.
- attentive.com/pricing Official website
- attentive.com Official website
Klaviyo
Listing data refreshed September 25, 2026.
- klaviyo.com Official website
- klaviyo.com/success/premium-support Official website