Listrak

Email Marketing Marketing Automation Personalization Shopify

Cross-channel personalization for email, SMS, push & web

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Summary

Email and cross-channel marketing platform focused on ecommerce, with personalization, automation, and lifecycle campaigns.

Overview

Listrak is a cross-channel customer engagement and personalization platform focused on unifying behavioral signals to drive realtime personalization across Email, SMS, Push, Web and emerging channels. The platform provides identity resolution, journey orchestration, AI product recommendations, onsite pop-ups and reporting to help retailers and brands increase conversion and lifetime value. Listrak emphasizes deliverability expertise, strategic services, and integrations with ecommerce platforms. It pairs technology with client services to support implementation, optimization and compliance.

Pros & Cons

Pros:
✓ Unifies behavioral signals across email, SMS, push and web for a single customer view
✓ Real-time identity resolution and profile updates to keep personalization accurate
✓ AI-driven product recommendations and predictive optimization
✓ Visual journey builder and lifecycle automation with branching logic
✓ Expert services and deliverability monitoring to support performance
Cons:
✗ Public pricing and plan details are not listed on the website; contact required for pricing
✗ No explicit, public product versioning or self-serve pricing tiers visible on the site
✗ Implementation often paired with strategic services which may require vendor engagement

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Contact for Pricing Custom pricing - - Contact for Pricing $0

Features

AI
Automation
API
Analytics
SMS
Email
Personalization
Real-time

Integrations

Shopify

Problems Solved

Fragmented marketing stacks and missing cross-channel customer signals
Late or missing behavioral triggers leading to lost conversions
Difficulty delivering accurate personalization across devices and channels
Low subscriber capture and conversion from website traffic

Capabilities

Cross-channel messaging (Email, SMS, Push, Web, RCS)
Real-time identity resolution and unified customer profiles
Journey orchestration with visual builder and branching
AI-driven product recommendations and predictive optimization
Onsite pop-ups and website personalization
Reporting, analytics and cross-channel attribution

Best For

Business Size: SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Email Marketing, SMS Marketing, Abandoned Cart Recovery, Marketing Automation, Personalization, Popup Marketing

Not For

Not a good fit for businesses that require publicly listed self-serve pricing or only need a lightweight, email-only standalone tool.

Sources

This profile was put together with AI assistance from public information about Listrak, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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