Klaviyo vs Listrak
Klaviyo and Listrak are ecommerce-focused marketing platforms that support email and cross-channel automation. Klaviyo emphasizes an AI-powered CDP and a free plan; Listrak focuses on cross-channel personalization and requires contacting sales for pricing.
Last updated
The summary above and the “Which should you choose?” section are written with AI from our two listings. The tables and answers come straight from the listings. Prices and features change, so check each vendor's website before you decide. How we use AI
At a glance
| Listing | Klaviyo | Listrak |
|---|---|---|
| Starting price | Free plan | Contact for pricing |
| Free plan | Yes | No |
| Free trial | No | No |
| Works with | Shopify, WooCommerce, BigCommerce, Salesforce Commerce Cloud | Shopify |
| Features | 17 features listed | 8 features listed |
| Integrations | 8 integrations listed | 1 integration listed |
| Public API | Yes | Yes |
| Business size | Startup, SMB, Mid-Market, Enterprise | SMB, Mid-Market, Enterprise |
| Listing data checked | Sep 25, 2026 | Sep 13, 2026 |
Pricing compared
Features compared
Both list 7 of these features. 10 are listed only for Klaviyo. 1 is listed only for Listrak.
| Feature | Klaviyo | Listrak |
|---|---|---|
| AI | Listed | Listed |
| Analytics | Listed | Listed |
| API | Listed | Listed |
| Automation | Listed | Listed |
| Listed | Listed | |
| Personalization | Listed | Listed |
| SMS | Listed | Listed |
| Collaboration | Listed | Not listed |
| Dashboard | Listed | Not listed |
| Drag & Drop | Listed | Not listed |
| GDPR Compliant | Listed | Not listed |
| Import | Listed | Not listed |
| Mobile | Listed | Not listed |
| Multi-channel | Listed | Not listed |
| Reporting | Listed | Not listed |
| Segmentation | Listed | Not listed |
| Templates | Listed | Not listed |
| Real-time | Not listed | Listed |
Platforms and integrations
Ecommerce platforms
| Platform | Klaviyo | Listrak |
|---|---|---|
| Shopify | Listed | Listed |
| BigCommerce | Listed | Not listed |
| Salesforce Commerce Cloud | Listed | Not listed |
| WooCommerce | Listed | Not listed |
Integrations
Both list 1 of these integrations. 7 are listed only for Klaviyo.
| Integration | Klaviyo | Listrak |
|---|---|---|
| Shopify | Listed | Listed |
| Listed | Not listed | |
| Google Analytics | Listed | Not listed |
| Listed | Not listed | |
| Mailchimp | Listed | Not listed |
| Slack | Listed | Not listed |
| WooCommerce | Listed | Not listed |
| Zapier | Listed | Not listed |
More details
| Detail | Klaviyo | Listrak |
|---|---|---|
| Pricing model | Free plan with core features; paid plans scale based on number of contacts and channel usage (email, SMS, etc.); Enterprise pricing available for large organizations. | Contact for Pricing |
| Support | Email, live chat, dedicated Slack channel for some plans, professional services and onboarding, partner/agency network Varies by plan: Standard: weekdays 24/5, no weekend coverage; Professional: weekdays 24/5, weekends local business hours; Enterprise: 24/7 weekdays and weekends. | Talk to an Expert contact form, client services and strategic account management, documentation for developers |
| Security and compliance | SOC 2 Type II certified, GDPR support with Data Processing Agreement and self-service tools, EU–US Data Privacy Framework and Standard Contractual Clauses supported; offers EU and US data residency options. | Site links include Privacy Policy, Security Policy and Vulnerability Disclosure documents; platform emphasizes a first-party data foundation for privacy-safe personalization. |
| Product maturity | Mature, widely adopted platform with large customer base (205,000+ brands) and enterprise features, professional services, and extensive integrations. | Mature, enterprise-focused platform with client case studies, G2 recognition, and established deliverability and services offerings. |
| Not a good fit for | Not a good fit for organizations that need a purely free, limited-contact email tool or those unwilling to manage shared GDPR responsibilities. | Not a good fit for businesses that require publicly listed self-serve pricing or only need a lightweight, email-only standalone tool. |
Pros and cons
From each app's App4Ecom listing.
Klaviyo
Pros
- Unifies customer data into a real-time CDP for consistent cross-channel personalization
- AI-driven agents (Composer and Customer Agent) that automate campaign creation and customer support
- Supports omnichannel messaging including email, SMS, RCS, WhatsApp, and mobile push
- 350+ pre-built integrations and developer APIs to connect your tech stack
- Enterprise-grade throughput and uptime claims (high events, API calls, and 99.95% uptime)
Cons
- Advanced support tiers, faster response times, and enterprise SLAs are gated behind Professional or Enterprise packages
- Pricing scales based on number of contacts and channel usage, which can increase costs for large lists
- GDPR compliance is a shared responsibility; customers must manage how they collect and use customer data
Listrak
Pros
- Unifies behavioral signals across email, SMS, push and web for a single customer view
- Real-time identity resolution and profile updates to keep personalization accurate
- AI-driven product recommendations and predictive optimization
- Visual journey builder and lifecycle automation with branching logic
- Expert services and deliverability monitoring to support performance
Cons
- Public pricing and plan details are not listed on the website; contact required for pricing
- No explicit, public product versioning or self-serve pricing tiers visible on the site
- Implementation often paired with strategic services which may require vendor engagement
Which should you choose?
Choose Klaviyo if you want a self-serve option with a free plan, a real-time CDP, broad platform support and explicit compliance certifications. Choose Listrak if you need an enterprise-focused, cross-channel personalization platform and are prepared to engage vendor services for pricing and onboarding.
Klaviyo: Best for D2C and ecommerce brands that need a unified customer data platform and omnichannel marketing automation across startups to large enterprises.
Listrak: Best for retailers and consumer brands that need a unified, cross-channel marketing platform with strong personalization, automation, and vendor-supported services.
Frequently asked questions
Do Klaviyo and Listrak have a free plan?
Klaviyo lists a free plan; Listrak doesn't.
Which platforms do Klaviyo and Listrak work with?
Klaviyo works with Shopify, WooCommerce, BigCommerce and Salesforce Commerce Cloud. Listrak works with Shopify. Both work with Shopify.
What features do Klaviyo and Listrak have in common?
Both list AI, Analytics, API, Automation, Email, Personalization and 1 more. Only Klaviyo lists Collaboration, Dashboard, Drag & Drop, GDPR Compliant, Import, Mobile and 4 more. Only Listrak lists Real-time.
Do Klaviyo and Listrak have an API?
Yes, both list a public API.
Where this data comes from
Klaviyo
Listing data refreshed September 25, 2026.
- klaviyo.com Official website
- klaviyo.com/success/premium-support Official website
Listrak
Listing data refreshed September 13, 2026.
- listrak.com Official website
- listrak.com/learn/developers Official website
- listrak.com/company/contact Official website