Klaviyo vs Vitals
Klaviyo is an AI-powered email and SMS CRM focused on personalized, multi-channel campaigns and segmentation. Vitals is an all‑in‑one Shopify app combining reviews, upsells, popups, session replays and other conversion tools in a single subscription.
Last updated
The summary above and the “Which should you choose?” section are written with AI from our two listings. The tables and answers come straight from the listings. Prices and features change, so check each vendor's website before you decide. How we use AI
At a glance
| Listing | Klaviyo | Vitals |
|---|---|---|
| Starting price | Free plan | Free plan, paid from $29.99/mo |
| Cheapest paid plan for a year | Not listed | $359.88 a year |
| Free plan | Yes | Yes |
| Free trial | No | Yes, 7 days |
| Works with | Shopify, WooCommerce, BigCommerce, Salesforce Commerce Cloud | Shopify |
| Features | 17 features listed | 8 features listed |
| Integrations | 8 integrations listed | 1 integration listed |
| Public API | Yes | Not listed |
| Business size | Startup, SMB, Mid-Market, Enterprise | Startup, SMB, Mid-Market, Enterprise |
| Listing data checked | Sep 25, 2026 | Aug 31, 2026 |
Pricing compared
Vitals
- Free Free 7-day free trial
- Hobby $29.99/mo 7-day free trial
- Business $49.99/mo 7-day free trial
- Pro $89.99/mo 7-day free trial
- Plus Custom pricing 7-day free trial
Features compared
Both list 7 of these features. 10 are listed only for Klaviyo. 1 is listed only for Vitals.
| Feature | Klaviyo | Vitals |
|---|---|---|
| AI | Listed | Listed |
| Analytics | Listed | Listed |
| Automation | Listed | Listed |
| Dashboard | Listed | Listed |
| Listed | Listed | |
| GDPR Compliant | Listed | Listed |
| Reporting | Listed | Listed |
| API | Listed | Not listed |
| Collaboration | Listed | Not listed |
| Drag & Drop | Listed | Not listed |
| Import | Listed | Not listed |
| Mobile | Listed | Not listed |
| Multi-channel | Listed | Not listed |
| Personalization | Listed | Not listed |
| Segmentation | Listed | Not listed |
| SMS | Listed | Not listed |
| Templates | Listed | Not listed |
| Multi-currency | Not listed | Listed |
Platforms and integrations
Ecommerce platforms
| Platform | Klaviyo | Vitals |
|---|---|---|
| Shopify | Listed | Listed |
| BigCommerce | Listed | Not listed |
| Salesforce Commerce Cloud | Listed | Not listed |
| WooCommerce | Listed | Not listed |
Integrations
Both list 1 of these integrations. 7 are listed only for Klaviyo.
| Integration | Klaviyo | Vitals |
|---|---|---|
| Shopify | Listed | Listed |
| Listed | Not listed | |
| Google Analytics | Listed | Not listed |
| Listed | Not listed | |
| Mailchimp | Listed | Not listed |
| Slack | Listed | Not listed |
| WooCommerce | Listed | Not listed |
| Zapier | Listed | Not listed |
More details
| Detail | Klaviyo | Vitals |
|---|---|---|
| Pricing model | Free plan with core features; paid plans scale based on number of contacts and channel usage (email, SMS, etc.); Enterprise pricing available for large organizations. | Monthly subscription with named tiers plus multiple usage-based overage tiers for assisted sales, conversion assists, visitor replays pageviews, email contacts and leads. |
| Support | Email, live chat, dedicated Slack channel for some plans, professional services and onboarding, partner/agency network Varies by plan: Standard: weekdays 24/5, no weekend coverage; Professional: weekdays 24/5, weekends local business hours; Enterprise: 24/7 weekdays and weekends. | Help Center documentation, email support, live chat and scheduled onboarding calls; pricing page lists "24/7 WORLD-CLASS SUPPORT" and some plans list email/chat/phone options. 24/7 |
| Security and compliance | SOC 2 Type II certified, GDPR support with Data Processing Agreement and self-service tools, EU–US Data Privacy Framework and Standard Contractual Clauses supported; offers EU and US data residency options. | Public site links include a Privacy Policy and a Data Processing Agreement, indicating contractual privacy and data handling documentation; explicit certifications or SOC/ISO statements are not provided on the referenced pages. |
| Product maturity | Mature, widely adopted platform with large customer base (205,000+ brands) and enterprise features, professional services, and extensive integrations. | Mature: marketed as 40+ apps in one stack, cited metrics include 31,000+ merchants, 1,000+ Shopify Plus brands, 2,800+ Shopify App Store reviews and reported large assisted sales figures mentioned in marketing. |
| Not a good fit for | Not a good fit for organizations that need a purely free, limited-contact email tool or those unwilling to manage shared GDPR responsibilities. | Stores that do not use Shopify or that require a single, deeply specialized app with unique advanced features are not a good fit. |
Pros and cons
From each app's App4Ecom listing.
Klaviyo
Pros
- Unifies customer data into a real-time CDP for consistent cross-channel personalization
- AI-driven agents (Composer and Customer Agent) that automate campaign creation and customer support
- Supports omnichannel messaging including email, SMS, RCS, WhatsApp, and mobile push
- 350+ pre-built integrations and developer APIs to connect your tech stack
- Enterprise-grade throughput and uptime claims (high events, API calls, and 99.95% uptime)
Cons
- Advanced support tiers, faster response times, and enterprise SLAs are gated behind Professional or Enterprise packages
- Pricing scales based on number of contacts and channel usage, which can increase costs for large lists
- GDPR compliance is a shared responsibility; customers must manage how they collect and use customer data
Vitals
Pros
- Replaces many separate apps with a single script and dashboard, reducing script bloat and vendor overhead
- Built-in onboarding: Vitals team maps your stack and can perform the migration/setup
- Centralizes data across modules with Vitals AI to act on reviews, upsells, replays and more
- Wide feature set (reviews, upsells, email/popups, visitor replays, wishlist, cart drawer) in one subscription
- Shown metrics and merchant counts indicate broad adoption (thousands of merchants, Shopify Plus support)
Cons
- Usage-based overage tiers (assisted sales, conversion assists, replay/pageview tiers, email/contact tiers) can increase monthly cost beyond base price
- Primarily built for Shopify / Shopify Plus stores; not suitable for non-Shopify platforms
- 7-day trial only; full evaluation time is limited to the trial window
- Migration and setup are done by the vendor team which requires scheduling a call and coordination
Which should you choose?
Choose Klaviyo if you need advanced email/SMS, segmentation and a public API for multi‑platform marketing. Choose Vitals if you run Shopify and want to replace many separate apps with a single conversion stack and vendor-assisted migration.
Klaviyo: Klaviyo is best for ecommerce and DTC brands that need AI‑assisted email and SMS, advanced segmentation, personalization and a public API for multi‑platform workflows.
Vitals: Vitals is best for Shopify merchants who want to replace many paid storefront and conversion apps with a single subscription and centralized script and dashboard.
Frequently asked questions
Which is cheaper, Klaviyo or Vitals?
Vitals lists paid plans from $29.99/mo. Klaviyo lists a free plan but no paid plan prices, so ask its team for a quote to compare.
Do Klaviyo and Vitals have a free plan?
Yes, both list a free plan. Vitals offers a 7-day free trial.
Which platforms do Klaviyo and Vitals work with?
Klaviyo works with Shopify, WooCommerce, BigCommerce and Salesforce Commerce Cloud. Vitals works with Shopify. Both work with Shopify.
What features do Klaviyo and Vitals have in common?
Both list AI, Analytics, Automation, Dashboard, Email, GDPR Compliant and 1 more. Only Klaviyo lists API, Collaboration, Drag & Drop, Import, Mobile, Multi-channel and 4 more. Only Vitals lists Multi-currency.
Where this data comes from
Klaviyo
Listing data refreshed September 25, 2026.
- klaviyo.com Official website
- klaviyo.com/success/premium-support Official website
Vitals
Listing data refreshed August 31, 2026.
- vitals.co Main source
- vitals.app/pricing Official website
- vitals.app Official website