Summary
All‑in‑one Shopify app offering upsells, popups, reviews, social proof, and conversion tools to boost average order value.
Overview
Vitals packages over 40 Shopify-focused tools into a single app and subscription, including reviews, upsells, visitor replays, email campaigns, pop-ups and more. It centralizes store data with "Vitals AI" to act on signals across modules and aims to increase conversion rate and average order value. Vitals offers a done-for-you onboarding where their team maps and configures replacements before anything is switched off. The product targets stores from early-stage merchants to Shopify Plus brands that want to remove app bloat and consolidate billing and scripts.
Pros & Cons
Pros:
✓ Replaces many separate apps with a single script and dashboard, reducing script bloat and vendor overhead
✓ Built-in onboarding: Vitals team maps your stack and can perform the migration/setup
✓ Centralizes data across modules with Vitals AI to act on reviews, upsells, replays and more
✓ Wide feature set (reviews, upsells, email/popups, visitor replays, wishlist, cart drawer) in one subscription
✓ Shown metrics and merchant counts indicate broad adoption (thousands of merchants, Shopify Plus support)
Cons:
✗ Usage-based overage tiers (assisted sales, conversion assists, replay/pageview tiers, email/contact tiers) can increase monthly cost beyond base price
✗ Primarily built for Shopify / Shopify Plus stores; not suitable for non-Shopify platforms
✗ 7-day trial only; full evaluation time is limited to the trial window
✗ Migration and setup are done by the vendor team which requires scheduling a call and coordination
Pricing
| Plan | Monthly | Annual | Free Trial | Pricing Model | Setup Fee |
|---|
| Free |
$0/mo |
- |
7 days |
subscription with usage-based tiers (monthly base with usage overage tiers for assisted sales, pageviews, emails, leads) |
$0 |
| Hobby |
$30/mo |
- |
7 days |
monthly subscription (per month plus usage overages) |
$0 |
| Business |
$50/mo |
- |
7 days |
monthly subscription (per month plus usage overages) |
$0 |
| Pro |
$90/mo |
- |
7 days |
monthly subscription (per month plus usage overages) |
$0 |
| Plus |
Contact |
- |
7 days |
monthly subscription (per month plus usage overages) |
$0 |
Features
AI
Automation
Analytics
Email
Reporting
Dashboard
GDPR Compliant
Multi-currency
Integrations
Problems Solved
App bloat and multiple vendor scripts causing management overhead
Low conversion rates and missed average order value opportunities
Fragmented data across separate apps preventing coordinated actions
Difficulties diagnosing UX friction without session recordings
Capabilities
Product reviews and social proof modules
Upsell/bundle builder and cart drawer offers
Visitor session recordings (replays) and analytics
Email campaigns, pop-ups and push marketing
Currency conversion and trust badges
AI media tools (AI video ads, AI photoshoots) and theme sections
Best For
Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Product Reviews, Social Proof, Popup Marketing, Email Marketing, Upsell, Abandoned Cart Recovery, Lead Generation
Not For
Stores that do not use Shopify or that require a single, deeply specialized app with unique advanced features are not a good fit.
