Summary
Loyalty rewards and retention platform offering points, tiers, and referral incentives to boost repeat purchases.
Overview
TrueLoyal is a customer loyalty platform for consumer brands that supports omnichannel programs across ecommerce, retail, third-party stores and distribution. The platform combines points, tiers, missions and gamification with receipt scanning, referrals, user-generated content (Fan Club™) and AI-powered churn prediction. TrueLoyal also offers program strategy, managed services and ongoing operations to help brands launch and optimize loyalty programs. It emphasizes capturing offline purchases and building unified consumer profiles so brands can measure program impact against revenue.
Pros & Cons
Pros:
✓ Omnichannel support that connects ecommerce, retail, distributors and scanned receipts to a unified consumer profile.
✓ Built-in receipt scanning to capture offline purchases and attribute them to known customers.
✓ Combined feature set for rewards, referrals, UGC (Fan Club™) and AI churn prediction in one platform.
✓ Professional services and managed operations available to help design, launch and run programs.
✓ Integrates with a wide ecosystem of ecommerce, CRM and marketing systems to activate loyalty data.
Cons:
✗ Pricing is custom and not published publicly, requiring a demo to get a quote.
✗ Typical implementations require vendor-led setup and can take weeks, which may not suit businesses seeking instant self-serve onboarding.
✗ Feature set and professional services indicate an enterprise/scale focus that may be heavier than needed for very small merchants.
✗ Receipt-scanning depends on member-submitted receipts or integrations and may not capture every offline transaction.
Pricing
| Plan | Monthly | Annual | Free Trial | Pricing Model | Setup Fee |
|---|
| Contact for Pricing |
Contact |
$0/yr |
- |
Custom/quote-based (Program goals, scale and integrations) |
$0 |
Features
AI
Automation
API
Analytics
Segmentation
Personalization
Multi-channel
Reporting
Integrations
Shopify
BigCommerce
Magento
Salesforce
Klaviyo
Problems Solved
Capturing and attributing offline and retail purchases to known customers
Reducing customer churn by identifying at-risk customers
Driving referrals, reviews and user-generated content to increase advocacy
Capabilities
Receipt scanning for offline purchase capture
Flexible points, rewards and tiered loyalty programs
Referrals and advocate/reward tracking
Fan Club™ for reviews and UGC collection and rights management
AI-powered churn prediction
Integrations with ecommerce, ERP, CRM and marketing systems
Best For
Business Size: SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Loyalty Programs, Referral Programs, Product Reviews, User Generated Content
Not For
Not a good fit for very small merchants seeking a free or instant self-serve loyalty tool with published low-cost tiers.
