Smile.io vs Zinrelo
Smile.io is a points, referral and VIP program builder with a free tier and Shopify/WooCommerce focus. Zinrelo is a managed, omnichannel loyalty platform with receipt scanning, AI churn prediction and bespoke pricing for larger brands.
Last updated
The summary above and the “Which should you choose?” section are written with AI from our two listings. The tables and answers come straight from the listings. Prices and features change, so check each vendor's website before you decide. How we use AI
At a glance
| Listing | Smile.io | Zinrelo |
|---|---|---|
| Starting price | Free plan, paid from $15/mo | Contact for pricing |
| Cheapest paid plan for a year | $180 a year | Not listed |
| Free plan | Yes | No |
| Free trial | No | No |
| Works with | Shopify, WooCommerce | Shopify, BigCommerce, Magento |
| Features | 8 features listed | 8 features listed |
| Integrations | 4 integrations listed | 5 integrations listed |
| Public API | Yes | No |
| Business size | Startup, SMB, Mid-Market, Enterprise | SMB, Mid-Market, Enterprise |
| Headquarters | Canada | Not listed |
| Listing data checked | Sep 22, 2026 | Aug 30, 2026 |
Pricing compared
Smile.io
- Free Free
- Starter $19/mo
- Growth $59/mo
- Free Free
- Essential $15/mo
- Standard $79/mo
- Growth $199/mo
- Plus $999/mo
- Enterprise Custom pricing
Features compared
Both list 5 of these features. 3 are listed only for Smile.io. 3 are listed only for Zinrelo.
| Feature | Smile.io | Zinrelo |
|---|---|---|
| Analytics | Listed | Listed |
| API | Listed | Listed |
| Automation | Listed | Listed |
| Multi-channel | Listed | Listed |
| Reporting | Listed | Listed |
| Dashboard | Listed | Not listed |
| Multi-language | Listed | Not listed |
| Webhook | Listed | Not listed |
| AI | Not listed | Listed |
| Personalization | Not listed | Listed |
| Segmentation | Not listed | Listed |
Platforms and integrations
Ecommerce platforms
| Platform | Smile.io | Zinrelo |
|---|---|---|
| Shopify | Listed | Listed |
| WooCommerce | Listed | Not listed |
| BigCommerce | Not listed | Listed |
| Magento | Not listed | Listed |
Integrations
Both list 2 of these integrations. 2 are listed only for Smile.io. 3 are listed only for Zinrelo.
| Integration | Smile.io | Zinrelo |
|---|---|---|
| Klaviyo | Listed | Listed |
| Shopify | Listed | Listed |
| Mailchimp | Listed | Not listed |
| WooCommerce | Listed | Not listed |
| BigCommerce | Not listed | Listed |
| Magento | Not listed | Listed |
| Salesforce | Not listed | Listed |
More details
| Detail | Smile.io | Zinrelo |
|---|---|---|
| Pricing model | Tiered subscription plans with included monthly order quotas and feature tiers; additional order overage charges for higher volume; custom enterprise pricing for very large retailers. | Custom pricing tailored to program goals, scale and integrations; requires scheduling a demo to receive a quote. |
| Support | Live chat with loyalty experts, dedicated onboarding and launch plans, priority and account-managed support for higher tiers, documentation and developer resources. Varies by plan; Enterprise offers 24/7 priority support and dedicated onboarding; other plans provide live chat and standard support (hours not specified). | Help Center, managed services and implementation team, online resources and case studies (contact/demo required for sales and support engagement). |
| Security and compliance | SOC-2 Type II compliant; references Shopify Plus Security Certification and enterprise security features, with uptime and security mentions for enterprise customers. | Privacy Policy and Terms and Conditions pages are linked on the site; specific certifications or compliance statements are not shown in the provided content. |
| Product maturity | Mature, widely adopted platform used by thousands of Shopify merchants and Shopify Plus customers; recognized with Shopify Build Award and multiple customer case studies and reviews. | Mature commercial product indicated by "trusted by 300+ leading consumer brands" and multiple case studies demonstrating real customer outcomes. |
| Not a good fit for | Not a good fit for merchants who do not use Shopify or who need a loyalty solution on non-Shopify platforms. | Not a good fit for very small merchants seeking a free or instant self-serve loyalty tool with published low-cost tiers. |
Pros and cons
From each app's App4Ecom listing.
Smile.io
Pros
- Built and optimized for Shopify and Shopify Plus
- Supports omnichannel loyalty including Shopify POS
- Robust features: points, referrals, VIPs, Loyalty Hub, checkout extensions and promotions
- Enterprise-grade analytics, performance benchmarks, and developer APIs
- SOC-2 Type II compliant and certified Shopify technology partner
Cons
- Some core features and higher usage limits are gated behind paid tiers
- Monthly order limits and additional order overage fees can increase costs for high-volume stores
- Advanced features (custom reports, data warehouse sync, API rate limits) require higher-tier or enterprise plans
- Primarily focused on Shopify — limited support for non-Shopify platforms
Zinrelo
Pros
- Omnichannel support that connects ecommerce, retail, distributors and scanned receipts to a unified consumer profile.
- Built-in receipt scanning to capture offline purchases and attribute them to known customers.
- Combined feature set for rewards, referrals, UGC (Fan Club™) and AI churn prediction in one platform.
- Professional services and managed operations available to help design, launch and run programs.
- Integrates with a wide ecosystem of ecommerce, CRM and marketing systems to activate loyalty data.
Cons
- Pricing is custom and not published publicly, requiring a demo to get a quote.
- Typical implementations require vendor-led setup and can take weeks, which may not suit businesses seeking instant self-serve onboarding.
- Feature set and professional services indicate an enterprise/scale focus that may be heavier than needed for very small merchants.
- Receipt-scanning depends on member-submitted receipts or integrations and may not capture every offline transaction.
Which should you choose?
Choose Smile.io if you want a self-serve, budget-friendly loyalty tool with a free plan and fast Shopify/WooCommerce setup. Choose Zinrelo if you need an omnichannel, enterprise-capable loyalty program with managed services, receipt capture and advanced analytics.
Smile.io: Best for startups and SMBs that want a self-serve loyalty tool with a free plan and fast Shopify/WooCommerce integration.
Zinrelo: Best for mid‑market and enterprise consumer brands that need omnichannel loyalty, receipt capture, managed services and deep integrations.
Frequently asked questions
Which is cheaper, Smile.io or Zinrelo?
Smile.io lists paid plans from $15/mo. Zinrelo doesn't publish its prices, so ask its team for a quote to compare.
Do Smile.io and Zinrelo have a free plan?
Smile.io lists a free plan; Zinrelo doesn't.
Which platforms do Smile.io and Zinrelo work with?
Smile.io works with Shopify and WooCommerce. Zinrelo works with Shopify, BigCommerce and Magento. Both work with Shopify.
What features do Smile.io and Zinrelo have in common?
Both list Analytics, API, Automation, Multi-channel and Reporting. Only Smile.io lists Dashboard, Multi-language and Webhook. Only Zinrelo lists AI, Personalization and Segmentation.
Do Smile.io and Zinrelo have an API?
Smile.io lists a public API; Zinrelo doesn't.
Where this data comes from
Smile.io
Listing data refreshed September 22, 2026.
- smile.io Official website
- smile.io/pricing Official website
Zinrelo
Listing data refreshed August 30, 2026.
- zinrelo.com Main source
- zinrelo.com/pricing Official website
- trueloyal.com Official website