Smile.io

Verified
Loyalty Referral Shopify WooCommerce

Loyalty & rewards programs

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Listing data refreshed Sources How we rank apps

Summary

Smile.io helps stores create points-based, referral, and VIP loyalty programs.

Overview

Smile.io is a loyalty and rewards platform that makes it easy for ecommerce merchants to create points-based, referral, and VIP rewards programs. It integrates with Shopify, WooCommerce, and BigCommerce.

Pros & Cons

Pros:
✓ Built and optimized for Shopify and Shopify Plus
✓ Supports omnichannel loyalty including Shopify POS
✓ Robust features: points, referrals, VIPs, Loyalty Hub, checkout extensions and promotions
✓ Enterprise-grade analytics, performance benchmarks, and developer APIs
✓ SOC-2 Type II compliant and certified Shopify technology partner
Cons:
✗ Some core features and higher usage limits are gated behind paid tiers
✗ Monthly order limits and additional order overage fees can increase costs for high-volume stores
✗ Advanced features (custom reports, data warehouse sync, API rate limits) require higher-tier or enterprise plans
✗ Primarily focused on Shopify — limited support for non-Shopify platforms

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Free Free - - - -
Starter $19/mo - - - -
Growth $59/mo - - - -
Free Free - - tiered subscription with included monthly orders (monthly orders) $0
Essential $15/mo - - tiered subscription with included monthly orders (monthly orders) $0
Standard $79/mo - - tiered subscription with included monthly orders (monthly orders) $0
Growth $199/mo - - tiered subscription with included monthly orders and overage rates (monthly orders) $0
Plus $999/mo - - tiered subscription with included monthly orders and annual billing (monthly orders) $0
Enterprise Custom pricing - - custom enterprise pricing (custom) $0

Features

Automation
API
Analytics
Multi-language
Multi-channel
Reporting
Dashboard
Webhook

Integrations

Shopify
WooCommerce
Mailchimp
Klaviyo

Problems Solved

Increase repeat purchase frequency and boost customer lifetime value
Acquire new customers via referral incentives
Provide omnichannel loyalty including in-store (Shopify POS) and online experiences
Measure loyalty program performance and benchmark results

Capabilities

Points and referral program management
VIP and membership tier creation and syncing
Loyalty Hub customer portal and embedded site widgets
Checkout extensions for point redemption
Promotions engine for bonus points and multipliers
Analytics, benchmarks and reporting with data export options

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Loyalty Programs, Referral Programs, Marketing Analytics

Not For

Not a good fit for merchants who do not use Shopify or who need a loyalty solution on non-Shopify platforms.

Sources

This profile was put together with AI assistance from public information about Smile.io, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • smile.io Official website
    Used for: capabilities, security and compliance, public API
  • smile.io/pricing Official website
    Used for: pricing model, starting price

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