Smile.io

Loyalty Referral Shopify

Leading loyalty platform optimized for Shopify brands

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Listing data refreshed Sources How we rank apps

Summary

Loyalty program platform for points, VIP, and referral programs that integrates with major ecommerce platforms to boost repeat purchases.

Overview

Smile.io is a loyalty platform designed primarily for Shopify merchants, from startups to enterprise retailers. It offers points programs, referral programs, VIP/membership tiers, an embeddable Loyalty Hub, checkout extensions, and a promotions engine to run bonus-point events. The platform emphasizes Shopify optimization and omni-channel support including Shopify POS, plus developer tools such as APIs and a front-end SDK. Enterprise customers get dedicated onboarding, priority support, advanced reporting, and migration assistance. Smile markets measurable outcomes such as increased purchase frequency and higher lifetime value.

Pros & Cons

Pros:
✓ Optimized for Shopify and Shopify Plus with Shopify-native features and POS support
✓ Comprehensive loyalty feature set: points, referrals, VIPs, Loyalty Hub, checkout extensions
✓ Strong analytics and reporting including benchmarks and financial reports
✓ Enterprise-grade offerings: SOC2 compliance, dedicated launch plans and priority support
✓ Rich integrations and developer tools including APIs and a front-end JavaScript SDK
Cons:
✗ Advanced features and analytics are gated behind higher-priced plans
✗ Pricing is tiered by monthly order volumes which can add complexity for high-volume stores
✗ Enterprise-level features require contacting sales and may involve annual commitments
✗ Platform is heavily Shopify-focused and may not suit non-Shopify merchants

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Free Free - - monthly subscription (monthly orders included) $0
Essential $15/mo - - monthly subscription (monthly orders included) $0
Standard $79/mo - - monthly subscription (monthly orders included) $0
Growth $199/mo - - monthly subscription (monthly orders included) $0
Plus $999/mo - - annual billing (listed monthly equivalent) (monthly orders included) $0
Enterprise Custom pricing - - custom / contact sales (unlimited monthly orders (custom)) $0

Features

API
Analytics
Multi-language
Multi-channel
Reporting
Dashboard
Webhook

Integrations

Shopify
Klaviyo

Problems Solved

Increase repeat purchases and purchase frequency through points and VIP incentives
Acquire customers and increase referrals with built-in referral programs
Measure loyalty program performance and ROI with analytics and benchmarks

Capabilities

Referral program management
Points-based rewards programs
VIP/membership tiers and benefits
Customer-facing Loyalty Hub
Checkout extensions for redemption
Analytics, reporting and performance benchmarks
APIs and front-end SDK for customization

Best For

Business Size: Startup, SMB, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Loyalty Programs, Referral Programs, Marketing Analytics

Not For

Not a good fit for merchants who do not use Shopify or who need a multi-platform loyalty solution.

Sources

This profile was put together with AI assistance from public information about Smile.io, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • smile.io Official website
    Used for: security and compliance, platforms, public API
  • smile.io/pricing Official website
    Used for: pricing model, pricing plans

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