Marsello

Marketing Automation Loyalty Analytics Shopify

Loyalty & marketing, in one place

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Summary

All-in-one loyalty and marketing automation tool that combines rewards, email, and SMS to increase repeat purchases.

Overview

Marsello is an omnichannel loyalty and marketing platform that connects POS and eCommerce channels to build branded loyalty and referral programs. It combines loyalty programs, email and SMS campaigns, marketing automations, reporting and analytics, and digital wallet passes. The platform offers pre-built integrations (notably Shopify and Klaviyo) and a customer portal to consolidate customer profiles and transaction data. Marsello provides tiered subscription plans per site, add-ons for email marketing and SMS credits, and a 14-day free trial.

Pros & Cons

Pros:
✓ Omnichannel sync of in-store (POS) and online transactions to build unified customer profiles.
✓ Combined loyalty, referral, email and SMS marketing in a single platform reducing tool fragmentation.
✓ Built-in automations and segmentation (including RFM) to trigger behavior-driven campaigns.
✓ Digital Wallet Pass issuance (Apple & Google) and multi-site reporting for brands with multiple locations.
Cons:
✗ Core advanced loyalty features (VIP tiers, points expiry, custom earn options) are restricted to higher-tier plan.
✗ SMS is billed via credits and charged in USD, which can add variable costs per region.
✗ Additional sites incur per-site monthly fees which can increase total cost for multi-location businesses.
✗ Fair-use monthly order volume limits apply per plan which may require upgrades for higher order volumes.

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Loyalty Launch $60/mo - 14 days Monthly subscription per site (Per site per month) $0
Loyalty Accelerate $120/mo - 14 days Monthly subscription per site (Per site per month) $0

Features

Automation
API
Analytics
SMS
Email
Segmentation
Multi-channel
Reporting

Integrations

Shopify
Google Analytics
Klaviyo
Facebook
Instagram

Problems Solved

Fragmented customer data across in-store and online channels preventing unified profiles and personalized marketing
Low repeat purchase rate and lack of a structured loyalty program to incentivize return customers
Difficulty coordinating referrals and rewards across multiple sales channels
Need for behavior-driven automated email/SMS campaigns tied to loyalty events

Capabilities

Launch branded points-based loyalty and referral programs
Send targeted email campaigns and SMS campaigns with marketing automations
RFM and custom customer segmentation for personalized campaigns
Issue Apple & Google digital wallet passes
Multi-site reporting and omnichannel attribution
Klaviyo integration with customer profile and event sync

Best For

Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Retail, Food & Beverage
Use Case: Loyalty Programs, Referral Programs, Marketing Automation, Email Marketing, SMS Marketing, Customer Segmentation, Marketing Analytics, Attribution

Not For

Not a good fit for merchants that require a free-forever loyalty solution or who need enterprise-only custom pricing and on-premise deployments without contacting sales.

Sources

This profile was put together with AI assistance from public information about Marsello, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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