Feefo

by Feefo Ltd.
Reviews Analytics AI Shopify WooCommerce

Verified customer reviews platform

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Summary

Verified reviews and ratings platform that collects customer feedback to build trust, showcase testimonials, and improve conversion rates.

Overview

Feefo is a verified customer reviews and insights platform used by thousands of brands to collect, manage and display authenticated product and service feedback. The platform supports multi-channel review collection (email, SMS, WhatsApp), on-site display widgets, Google integration and a syndication network. Feefo provides AI-powered summaries, sentiment and tag analytics, moderated content workflows and enterprise integrations. Plans range from Essentials to bespoke enterprise packages with support, advanced analytics and customisation.

Pros & Cons

Pros:
✓ Collects only verified, transaction-linked reviews to ensure authenticity and trust.
✓ Multi-channel collection (email, SMS, WhatsApp) and 50+ e‑commerce integrations including Shopify and WooCommerce.
✓ AI-powered summaries, sentiment/topic analytics and automated AI replies to speed insight and response.
✓ Display and conversion tools including on-site widgets, Google Seller Ratings/Shopping integration and syndication network.
Cons:
✗ No free plan — core packages start at a paid monthly subscription and VAT applies.
✗ Advanced features (AI moderation, syndication, Q&A, full customisation) are gated to higher-tier or bespoke plans.
✗ Integration requires connecting sales data via API/SFTP which can require implementation effort depending on complexity.

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Essentials $149/mo - - Monthly subscription (Per month + VAT; based on number of feedback requests and features) $0
Enhanced $299/mo - - Monthly subscription (Per month + VAT; based on number of feedback requests and features) $0
Plus (Custom / Enterprise) Custom pricing - - Custom enterprise subscription (Custom pricing based on features, volume and services) $0

Features

AI
API
Analytics
SMS
Email
Multi-language
A/B Testing
Webhook

Integrations

Shopify
WooCommerce
Stripe
Salesforce
Google Analytics
Klaviyo

Problems Solved

Eliminating fake or unverified reviews by collecting only transaction-verified feedback
Increasing on-site conversion and search visibility via review widgets and Google integration
Turning raw feedback into prioritised actions using AI summaries, tag analytics and sentiment
Aggregating and syndicating reviews across retailers and networks to maximise coverage

Capabilities

Collect verified product and service reviews via email, SMS and WhatsApp
Display reviews through customizable on-site widgets and integrate with Google Seller/Shopping
AI-powered review summaries, trending topics, tag analytics and automated AI replies
Syndication network and multi-account review aggregation
APIs, webhooks and SFTP for integrations and data export
Moderation workflows including profanity filters and AI-assisted moderation

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Product Reviews, Social Proof, User Generated Content, Photo Reviews

Not For

Not a good fit for organisations seeking a free, open public reviews marketplace or those unwilling to invest in a paid subscription and integration work.

Sources

This profile was put together with AI assistance from public information about Feefo, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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Quick Info

Vendor: Feefo Ltd.

Website: Visit

Headquarters: Heath Farm, Heath Rd E, Petersfield GU31 4HT; 4th Floor, Walbrook Wharf, 78-83 Upper Thames St., London EC4R 3TD, UK

Listed: Oct 08, 2026

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