Umami

by Umami
Analytics Shopify WooCommerce

Privacy-Focused Web Analytics

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Summary

Simple, fast, privacy-focused alternative to Google Analytics. Open source, cookie-free, and easy to self-host or use Umami Cloud.

Overview

Umami is a simple, fast, privacy-focused web analytics platform that serves as a modern alternative to Google Analytics. It is open source and cookie-free, enabling site owners to measure metrics without collecting personal data. You can self-host Umami or use Umami Cloud for managed hosting. Lightweight scripts and clear dashboards make analytics easy while respecting visitor privacy.

Pros & Cons

Pros:
✓ Privacy-first design that minimizes personal data collection
✓ Lightweight and simple to deploy for basic web analytics needs
✓ Open-source self-hosting option enables full data control
✓ Cookie-free tracking helps with privacy regulation compliance
✓ Straightforward dashboard and reporting focused on core metrics
Cons:
✗ Not as feature-rich as enterprise analytics platforms (limited advanced attribution and funnels)
✗ May require self-hosting and maintenance for full control
✗ Smaller ecosystem of integrations compared with mainstream analytics vendors
✗ Not targeted at complex, large-scale marketing analytics use cases

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Contact for Pricing Custom pricing - - - -
Contact for Pricing Contact for pricing - - - -
Contact for Pricing Free - - Contact for Pricing $0

Features

API
Analytics
Reporting
Dashboard
GDPR Compliant

Problems Solved

Need for website analytics that prioritize user privacy
Organizations seeking analytics while minimizing personal data collection
Need for privacy-preserving website analytics without collecting personal data
Requirement to reduce tracking footprint and avoid cookies
Desire for full data ownership via self-hosting rather than sending analytics to third parties

Capabilities

Website traffic analytics
Privacy-focused data collection
Collect pageviews and basic visitor metrics
Track simple events and referrals
Provide a focused analytics dashboard and reports
Support self-hosted deployment for data ownership
Operate without cookies to reduce personal data collection

Best For

Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, SaaS, Direct-to-Consumer
Use Case: Marketing Analytics, Attribution

Not For

Not a good fit for organizations that need advanced enterprise analytics features, extensive third-party integrations, or deep marketing attribution capabilities.

Sources

This profile was put together with AI assistance from public information about Umami, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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Quick Info

Vendor: Umami

Website: Visit

Listed: Jul 27, 2026

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Competitor
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