Funnel

Name: Funnel
Price: 300 USD

Analytics AI Shopify WooCommerce BigCommerce

The leading marketing intelligence platform

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Listing data refreshed Sep 25, 2026 Sources How we rank apps

Summary

Marketing data platform that aggregates data from ad, analytics, and ecommerce sources to simplify reporting and analytics.

Overview

Funnel is a marketing data platform that collects, standardizes and routes marketing and advertising data into dashboards, warehouses, and AI tools. It offers a no-code web app, a Model Context Protocol (MCP) for AI access, and a version-controlled "Funnel as Code" workflow for data teams. The product includes a Data Hub for harmonization and Funnel Measure for MMM, MTA and incrementality testing as an add-on. Plans are tiered (Starter, Business, Enterprise) and use a capacity-based "flexpoints" model for connector/account/destination usage.

Pros & Cons

Pros:

✓ Very large connector library (600+ connectors) and broad destination support

✓ Provides warehouse-ready exports and direct BI destinations (BigQuery, Snowflake, Power BI, Tableau)

✓ Includes built-in measurement capabilities (MMM, MTA, incrementality) as an add-on

✓ No-code web app with Funnel AI plus programmatic workflows via Funnel as Code and MCP

✓ Predictable capacity-based "flexpoints" pricing instead of per-row billing

Cons:

✗ Advanced measurement and some exports are sold as add-ons and may require custom quotes

✗ Flexpoints capacity model can be complex to estimate for new users

✗ Starter plan export frequency and connector counts are limited compared with Business/Enterprise

✗ Enterprise governance and certain destinations (e.g., Snowflake) are Enterprise-tier features

Pricing

Plan	Monthly	Annual	Free Trial	Pricing Model	Setup Fee
Starter	$300/mo	$3,600/yr billed yearly	-	Tiered plan + flexpoints capacity (Monthly plan fee + purchased flexpoints capacity)	$0
Business	$600/mo	$7,200/yr billed yearly	-	Tiered plan + flexpoints capacity (Monthly plan fee + purchased flexpoints capacity)	$0
Enterprise	Custom pricing	-	-	Custom/enterprise (Custom)	$0

Features

API

Analytics

Import

Export

Reporting

Dashboard

GDPR Compliant

Integrations

Shopify

Salesforce

HubSpot

Google Analytics

Facebook

Instagram

TikTok

Problems Solved

Fragmented and inconsistent marketing data across channels

Manual, error-prone reporting and data preparation

Lack of reliable measurement and attribution across channels

Difficulty delivering warehouse-ready, harmonized marketing data for BI and AI

Capabilities

Managed connectors and data ingestion from 600+ sources

Data harmonization with semantic layer and currency conversion

Exports to warehouses and BI tools (BigQuery, Snowflake, Power BI, Tableau)

Marketing measurement: MMM, MTA and incrementality testing (add-on)

Funnel AI and MCP to query marketing data with LLMs

Version-controlled configuration via Funnel as Code

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise

Industry: Ecommerce, Direct-to-Consumer, SaaS

Use Case: Marketing Analytics, Attribution, Marketing Automation

Not For

Not a good fit for teams that need a free, per-row priced, single-channel reporting tool or those unwilling to adopt a capacity-based flexpoints model.

Sources

This profile was put together with AI assistance from public information about Funnel, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

funnel.io/pricing Official website
Used for: pricing model, starting price
funnel.io Official website
Used for: capabilities, connectors count

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