Shopify Flow

Inventory Fraud Prevention Automation Shopify

Workflow Automation made easy

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Summary

Automation tool for Shopify Plus stores to create workflows that automate merchandising, customer segmentation, and operations.

Overview

Shopify Flow is a no-code workflow automation tool for Shopify merchants that uses simple trigger, condition, and action blocks to automate repetitive ecommerce tasks. It provides pre-built templates, scheduled automations, and integrations with store apps to automate inventory management, fraud prevention, loyalty programs, and fulfillment processes. Flow is available to stores on Shopify plans (Basic, Grow, Advanced, and Shopify Plus) and is installed from the Shopify App Store. The platform is built to scale for high-volume events and runs continuously to automate operational decisions.

Pros & Cons

Pros:
✓ No-code "trigger, condition, action" builder enables fast workflow creation
✓ Pre-built templates for common ecommerce tasks to get started quickly
✓ Supports scheduled automations in addition to event-triggered workflows
✓ Designed to scale for high-volume sale events (examples cited for BFCM)
✓ Integrates with apps and can send Slack messages or emails as part of workflows
Cons:
✗ Requires an active Shopify store; not a standalone SaaS for non-Shopify platforms
✗ Flow platform is currently available only in English
✗ Access is limited to stores on Shopify Basic, Grow, Advanced, or Plus plans

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Included with Shopify Basic and up Contact for pricing - 3 days Included with Shopify subscription (per store subscription) $0

Features

Automation
Scheduling
Templates
Webhook
Inventory Sync
Order Management
Drag & Drop

Integrations

Shopify
Slack

Problems Solved

Reducing manual, repetitive ecommerce operational tasks (inventory, tagging, notifications)
Identifying and routing potentially fraudulent orders for review
Managing loyalty and customer segmentation automatically
Automating fulfillment holds, releases, and related notifications

Capabilities

Create no-code trigger-condition-action workflows
Use and customize pre-built templates
Schedule automations to run on timers
Integrate workflow actions with apps and external channels (e.g., Slack, email)
Automate inventory hide/reorder and fulfillment holds/releases
Tag and manage customers for loyalty segmentation

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Marketing Automation, Fulfillment, Loyalty Programs, Customer Segmentation, Shipping

Not For

Not a good fit for businesses that do not operate on Shopify or need a localized (non-English) Flow UI.

Sources

This profile was put together with AI assistance from public information about Shopify Flow, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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