Sendy

Email Marketing Marketing Automation Magento Amazon

Send Newsletters 100x cheaper via Amazon SES

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Listing data refreshed Sources How we rank apps

Summary

Self-hosted email newsletter application that sends emails via Amazon SES to reduce sending costs and manage campaigns and lists.

Overview

Sendy is a self-hosted email newsletter platform sold as a one-time license and designed to send bulk email via Amazon SES at very low cost. It includes a drag-and-drop editor, autoresponders, list segmentation, rules/webhooks, real-time reporting and white-labeled client accounts. An optional AI Assistant add-on generates and improves email content and analyzes campaign data. Sendy requires standard PHP + MySQL/MariaDB hosting, and the vendor offers an installation service for customers who prefer not to set it up themselves.

Pros & Cons

Pros:
✓ One-time license avoids monthly subscriber-based fees and SaaS lock-in.
✓ Very low per-email sending costs by using Amazon SES.
✓ Self-hosted gives full control, custom domains and unlimited lists/recipients.
✓ Includes drag-and-drop editor, autoresponders, segmentation and real-time reports.
Cons:
✗ Requires self-hosting or paid installation which may be technical for non-technical users.
✗ Each license is valid for installation on one domain only.
✗ Relies on Amazon SES for sending (requires SES setup and sending limits/approval).
✗ No hosted SaaS plan or built-in monthly hosting is provided by default.

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
One-time License Contact for pricing - - One-time license + usage-based email cost via Amazon SES (License fee; emails priced per usage through Amazon SES) $79

Features

AI
Automation
API
Segmentation
Reporting
Webhook
White Label
Drag & Drop

Integrations

Magento
Amazon
Zapier

Problems Solved

High recurring subscriber-based email platform costs
Need to send high-volume bulk email affordably
Avoiding vendor lock-in and retaining control of subscriber data
Managing bounces, complaints and deliverability tracking

Capabilities

Send bulk emails via Amazon SES
Drag-and-drop email template editor (plus WYSIWYG and HTML)
Autoresponders/drip campaigns and scheduled sends
List segmentation and custom fields for personalization
Rules and webhooks to trigger actions
Real-time reporting of opens, clicks, bounces and complaints

Best For

Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Direct-to-Consumer, SaaS
Use Case: Email Marketing, Marketing Automation, Customer Segmentation

Not For

Not a good fit for teams that require a fully managed hosted SaaS email platform or those unwilling to handle any server setup or SES configuration.

Sources

This profile was put together with AI assistance from public information about Sendy, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • sendy.co Official website
    Used for: pricing model, starting price, current version

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