Summary
Transactional and marketing email platform with APIs and templates for scalable ecommerce email campaigns and deliverability management.
Overview
Mailjet is an email platform that combines marketing and transactional email in one product, offering both a visual drag-and-drop editor for marketers and a RESTful Email API and SMTP relay for developers. The product includes collaboration features, reusable templates, automation workflows, segmentation, A/B testing, landing pages, and AI-assisted content tools. Mailjet emphasizes deliverability, compliance and reputation protection with features like email previews, address validation, dedicated IP options and deliverability services. It targets teams and organizations that need shared workspaces, subaccounts, role-based access and workflow approvals.
Pros & Cons
Pros:
✓ Unified platform for both marketing campaigns and transactional emails, keeping templates and analytics in one place.
✓ RESTful Email API, SMTP relay, SDKs and webhooks enable developer-friendly integrations and reliable sending.
✓ Drag-and-drop editor with real-time collaboration, reusable templates and AI-assisted content creation.
✓ Deliverability-focused features including dedicated IPs, address validation, preview tools and reputation monitoring.
✓ GDPR compliance and ISO 27001 & SOC 2 certified infrastructure with EU-based data centers.
Cons:
✗ Free plan limited to 6,000 emails/month and a 200 emails/day cap which may be restrictive for growing senders.
✗ Several advanced features (dedicated IP, priority support, deliverability services) require Premium or Custom/Enterprise plans.
✗ Email credits do not roll over between billing cycles.
✗ Dedicated IPs and some deliverability features are only available for high-volume or enterprise customers upon request.
Pricing
| Plan | Monthly | Annual | Free Trial | Pricing Model | Setup Fee |
|---|
| Free |
$0/mo |
$0/yr |
- |
tiered subscription based on monthly email credits (emails per month) |
$0 |
| Starter |
$9/mo |
$97/yr |
- |
tiered subscription based on monthly email credits (emails per month) |
$0 |
| Essential |
$17/mo |
$184/yr |
- |
tiered subscription based on monthly email credits (emails per month) |
$0 |
| Premium |
$27/mo |
$292/yr |
- |
tiered subscription based on monthly email credits (emails per month) |
$0 |
| Custom |
Contact |
$0/yr |
- |
custom enterprise pricing (custom) |
$0 |
Features
AI
Automation
API
A/B Testing
Segmentation
Personalization
Webhook
Drag & Drop
Integrations
Shopify
WooCommerce
HubSpot
Problems Solved
Fragmented marketing and transactional email systems across teams
Deliverability and inbox placement concerns for high-volume senders
Slow campaign creation and collaboration between marketers and developers
Need for reliable API/SMTP relay with webhooks and testing/sandbox
Capabilities
RESTful Email API and SMTP relay (with SDKs and sandbox)
Drag-and-drop email editor with real-time co-editing
Automation workflows and A/B testing
Segmentation and AI-assisted audience building
Email previews and address validation
Subaccounts, role-based access and team management
Best For
Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, SaaS, Direct-to-Consumer
Use Case: Email Marketing, Marketing Automation, Customer Segmentation, Personalization, Landing Page
Not For
Not a good fit for teams that require a fully free high-volume sending plan or turnkey SMS-first platforms without contacting sales.
