Sendlane

by Sendlane
Verified
Email Marketing SMS Marketing Marketing Automation Shopify WooCommerce BigCommerce

Email & SMS marketing automation

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Summary

Sendlane is an email and SMS marketing platform built for ecommerce.

Overview

Sendlane is an email and SMS marketing automation platform designed for ecommerce brands. It offers drag-and-drop automation builders, advanced segmentation, and real-time analytics to help merchants create personalized customer journeys.

Pros & Cons

Pros:
✓ Unifies email, SMS, forms and reviews into a single platform for retention-focused workflows
✓ Deep-data integrations to Shopify, WooCommerce and other eCommerce tools for product-level tracking and revenue attribution
✓ Multi-channel automation capabilities including abandoned cart, back-in-stock, promotions and review collection
✓ 24/7/365 chat support and designated enterprise support tiers with white-glove onboarding
✓ Pricing model centers on paying for sends rather than number of stored contacts
Cons:
✗ No clear public per-month plan pricing displayed on the pricing page (contact required for detailed plan pricing)
✗ Trial limitations are strict (trial restricted to 100 contacts and 500 sends)
✗ SMS requires paid account and/or purchased SMS credits separate from email plan
✗ Some advanced support and deliverability features are gated behind higher-tier/annual contracts

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Starter $25/mo - 14 days - -
Pro $85/mo - - - -
Enterprise Custom pricing - - - -
Contact for Pricing Contact for pricing - 60 days Pay-per-send plus a la carte SMS credits and support tiers (sends / SMS credits) $0

Features

Automation
API
Analytics
SMS
Email
A/B Testing
Segmentation
Drag & Drop

Integrations

Shopify
WooCommerce
BigCommerce
Zapier
Facebook

Problems Solved

Unifying email, SMS, forms and reviews into a single customer data hub
Recovering abandoned carts and automating retention journeys
Attributing revenue to email and SMS campaigns with real-time analytics
Collecting and leveraging reviews and on-site forms to drive conversions

Capabilities

Email sending and campaign management
SMS sending and SMS credits management
Multi-channel automation (email + SMS + forms + reviews)
Real-time analytics and revenue attribution
Multivariable segmentation and multivariate testing
Public API and Zapier connectivity

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Direct-to-Consumer, Retail
Use Case: Email Marketing, SMS Marketing, Abandoned Cart Recovery, Marketing Automation, Customer Segmentation, Product Reviews, Marketing Analytics

Not For

Not a good fit for organizations seeking a free-forever email platform or those that require strict per-contact billing instead of a sends-based model.

Sources

This profile was put together with AI assistance from public information about Sendlane, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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Quick Info

Vendor: Sendlane

Website: Visit

Headquarters: San Diego, CA

Listed: Jul 24, 2026

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Use cases

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Competitor
Klaviyo
Sendlane provides a compare page for Klaviyo on its site; both target eCommerce retention and email/SMS automation.
Omnisend
Omnisend is another eCommerce-focused email+SMS automation vendor serving similar use cases.