Omnisend

Email Marketing SMS Marketing Marketing Automation Personalization Shopify WooCommerce BigCommerce Wix

Email Marketing Software - SMS & Email for Ecommerce

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Summary

Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more—returning $79 for every $1 spent.

Overview

Omnisend is an omnichannel email and SMS marketing platform for ecommerce that combines campaigns, automation, segmentation, forms, web push and reporting. It provides pre-built workflows (welcome, abandoned cart, post-purchase), AI-powered tools for copy, send-time and audience insights, and over 200 integrations plus open APIs. Omnisend offers free migrations from other platforms, clear performance reports, and 24/7 award-winning support to help brands drive revenue and retention.

Pros & Cons

Pros:
✓ Omnichannel messaging in one platform: email, SMS, and web push
✓ Free 5-day migration service from other ESPs (Klaviyo, Mailchimp, etc.)
✓ AI-assisted tools for forms, segmentation, subject lines, and product recommendations
✓ Wide integration ecosystem (280+ pre-built integrations) and public APIs
✓ 24/7 award-winning live chat and email support with fast response times
Cons:
✗ Free plan is limited (500 monthly emails and 250 contacts) compared to paid tiers
✗ SMS is charged separately and per-country rates vary; SMS costs can add up for international sends
✗ Some advanced personalization features are available as add-ons or require higher-tier plans
✗ Pricing is billed by contact volume and automation sends which may increase costs at scale

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Free Free - - - -
Standard $11.2/mo - - - -
Pro $41.3/mo - - - -
Custom Custom pricing - - - -
Custom/Enterprise Custom pricing - - custom quote (custom) $0
Free Free - 0 days tiered by contacts and email send limits (contacts and monthly email sends) $0
Standard $11.2/mo - 0 days tiered by contacts with add-ons (contacts and monthly email sends) $0
Pro $41.3/mo - 0 days tiered by contacts with SMS credits purchased separately (contacts and unlimited emails (subject to fair use)) $0

Features

AI
Automation
API
Analytics
Import
SMS
Email
Segmentation
Personalization
Multi-channel
Reporting
Scheduling
Templates
White Label
Drag & Drop

Integrations

Shopify
WooCommerce
BigCommerce
Mailchimp
Klaviyo
Zapier
Google Analytics
Facebook

Problems Solved

Recovering abandoned carts and automating post-purchase flows
Coordinating consistent messaging across email, SMS and web push
Migrating campaigns, flows, and templates from other ESPs
Personalizing campaigns at scale with AI-driven recommendations

Capabilities

Web Push Notifications
Email campaign creation and drag-and-drop editor
SMS campaign and automation support with purchasable credits
Pre-built ecommerce automation workflows
Advanced segmentation and dynamic content
AI tools for forms, subject lines, segmentation, and product recommendations

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Direct-to-Consumer, Retail
Use Case: Email Marketing, SMS Marketing, Abandoned Cart Recovery, Customer Segmentation, Marketing Automation, Popup Marketing

Not For

Not ideal for businesses that need a full enterprise B2B CRM or deep ERP/order management features outside ecommerce marketing.

Sources

This profile was put together with AI assistance from public information about Omnisend, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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