Summary
Abandoned cart recovery and post-purchase automation tool with email and coupon reminders to recover lost sales.
Overview
Retainful is an ecommerce-focused marketing platform that unifies email and WhatsApp channels to recover abandoned carts, run welcome and win-back flows, and send segmented newsletters. It includes a drag-and-drop email editor, pre-built automation workflows and signup forms to capture contacts without developer support. The product emphasizes revenue attribution per flow and offers migration assistance from platforms like Klaviyo and Mailchimp. SMS and WhatsApp use are supported via customer-owned Twilio and Meta accounts, with no markup from Retainful.
Pros & Cons
Pros:
✓ Unified email and WhatsApp automations in one dashboard for omnichannel cart recovery and post-purchase flows.
✓ Large library of pre-built automation workflows and 200+ email templates to accelerate setup.
✓ Free migration from Klaviyo/Mailchimp and white-glove onboarding available.
✓ Free tier and contact-based starter pricing provide an affordable entry for small stores.
Cons:
✗ Free plan limits email sends to 500 emails per month which can stop sends if exceeded.
✗ SMS and WhatsApp require connecting and paying third-party accounts (Twilio/Meta), adding setup overhead.
✗ Higher-volume pricing is contact-based and requires careful monitoring of contact counts to control costs.
✗ No explicit public API or API docs linked on the cited pages (public API not shown).
Pricing
| Plan | Monthly | Annual | Free Trial | Pricing Model | Setup Fee |
|---|
| Free |
$0/mo |
- |
- |
free tier with send limit (emails per month) |
$0 |
| Pro |
$14/mo |
- |
- |
contact-based monthly (contacts and emails per month) |
$0 |
Features
Automation
SMS
Email
Segmentation
Reporting
Templates
Drag & Drop
Integrations
Shopify
WooCommerce
Mailchimp
Klaviyo
Problems Solved
High abandoned cart rate and lost checkout revenue
Low email/phone capture from website visitors
Lapsed or dormant customers needing re-engagement
Lack of clear revenue attribution per campaign/flow
Capabilities
Abandoned cart recovery with email and WhatsApp flows
Drag-and-drop email editor and pre-built templates
Omnichannel automation across email, SMS (via Twilio) and WhatsApp (via Meta)
Signup forms and popups (exit intent, embedded)
Customer segmentation and dynamic lists
Reporting and revenue attribution per flow/campaign
Best For
Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Email Marketing, SMS Marketing, Abandoned Cart Recovery, Customer Segmentation, Marketing Automation, Popup Marketing
Not For
Not a good fit for businesses that need built-in SMS/WhatsApp credit billing or require explicit public API documentation and enterprise compliance details.
