Poptin

Email Marketing Marketing Automation Landing Page Shopify WooCommerce Wix

Convert visitors with popups and email automation

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Listing data refreshed Sources How we rank apps

Summary

Popup and form builder for lead capture, exit-intent overlays, and on-site engagement without coding.

Overview

Poptin is a lead capture and email marketing automation platform focused on popups, forms and behavior-based email campaigns. It provides a drag-and-drop editor, a template gallery, advanced targeting and triggers (including exit-intent), and built-in email campaign and automation tools. The platform centralizes contact data, supports segmentation and properties, and integrates with many native and Zapier/Make connectors. Plans scale by monthly visitors and active contacts and include a free tier for small sites.

Pros & Cons

Pros:
✓ Easy drag-and-drop builders for popups, forms and emails with many templates
✓ Advanced behavioral targeting and triggers including exit-intent and device/location rules
✓ Built-in email campaigns and automation with segmentation and merge tags
✓ Large integration ecosystem: 70+ native integrations plus 1,500+ Zapier/Make connections
✓ Free Forever tier for small sites (limits apply) and clear visitor/contact-based pricing
Cons:
✗ Free plan limits visitors and contacts (1,000 visitors / 250 active contacts) which may be restrictive for growing sites
✗ Visitor counting depends on cookies so counts can vary if visitors clear cookies or change devices
✗ Some advanced capabilities (enterprise security, custom usage limits) require contacting sales
✗ No public product version number or on-site technical API docs link is shown directly on marketing pages

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Free Free - - visitor-and-contact-tiered (monthly_visitors_and_active_contacts) $0
Basic $25/mo $240/yr billed yearly - visitor-and-contact-tiered (monthly_visitors_and_active_contacts) $0
Pro $59/mo $564/yr billed yearly - visitor-and-contact-tiered (monthly_visitors_and_active_contacts) $0
Agency $119/mo $1,140/yr billed yearly - visitor-and-contact-tiered (monthly_visitors_and_active_contacts) $0
Enterprise Custom pricing - - custom (custom_visitor_and_usage_limits) $0

Features

Automation
API
Email
A/B Testing
Segmentation
Templates
Webhook
Drag & Drop

Integrations

Shopify
WooCommerce
BigCommerce
Magento
Zapier
Google Analytics
Mailchimp
Klaviyo

Problems Solved

Low onsite lead capture and newsletter signups
Abandoned visitors and cart abandonment recovery
Siloed contact data and lack of segmentation for targeted campaigns
Time-consuming creation of popups and email campaigns without templates and automation

Capabilities

Create popups, forms and announcement bars with drag-and-drop editor
Behavioral targeting and triggers (exit-intent, scroll, time delay, cart triggers)
Built-in email campaigns and automation workflows with segmentation
A/B testing and conversion analytics
Integrations via native connectors and Zapier/Make
Coupon generation and dynamic coupon delivery

Best For

Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Direct-to-Consumer, SaaS
Use Case: Lead Generation, Popup Marketing, Email Marketing, Abandoned Cart Recovery, Marketing Automation

Not For

Businesses that need a pure transactional email service or guaranteed enterprise-grade deliverability assurances without using a specialized ESP.

Sources

This profile was put together with AI assistance from public information about Poptin, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • poptin.com Official website
    Used for: integrations, public API, features, product maturity
  • poptin.com/pricing Official website
    Used for: pricing model, starting price, support channels

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