MailPoet

by MailPoet
Email Marketing Marketing Automation WooCommerce

Email marketing plugin built for WordPress

Visit Website 👁 54 views

Listing data refreshed Sources How we rank apps

Summary

Email newsletter and automation plugin for WordPress and WooCommerce enabling list building, automated emails, and product follow-ups.

Overview

MailPoet is an email marketing plugin designed to run inside WordPress. It provides a drag-and-drop editor, prebuilt templates, automated welcome and post-notification sequences, and tight integration with the WordPress media library. The product emphasizes deliverability and reports sending 30+ million emails per month for its user base. MailPoet is open-source and has been available since 2011.

Pros & Cons

Pros:
✓ Built natively for WordPress so setup and content access are in-dashboard
✓ Drag-and-drop templates and direct use of the WordPress media library for images
✓ Built-in automation: welcome series, post notifications, WooCommerce-triggered emails
✓ Reported high deliverability and large send volume (30+ million emails/month)
✓ Support available via email and directly from the WordPress admin
Cons:
✗ Only for WordPress sites (not suitable for non-WordPress platforms)
✗ Pricing details must be checked on the account/pricing portal (not shown on marketing pages)
✗ Advanced enterprise multi-channel marketing capabilities and details are not shown on the public pages
✗ Public API documentation URL is not provided on the referenced pages

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Contact for Pricing Free - - Contact for Pricing $0

Features

Automation
Email
Segmentation
Templates
GDPR Compliant
Drag & Drop

Integrations

WooCommerce

Problems Solved

Creating and sending newsletters directly from WordPress without external tools
Automating welcome series and blog post notifications
Managing subscriber lists and segmentation inside the WordPress admin
Sending WooCommerce-triggered transactional and marketing emails (abandoned cart, purchase follow-ups)

Capabilities

Drag-and-drop email editor with templates
Automated welcome and post-notification emails
WooCommerce-triggered emails and email customizer
Subscriber list management and segmentation
Use of WordPress media library for email assets
Deliverability-focused sending infrastructure

Best For

Business Size: Startup, SMB
Industry: Ecommerce, Direct-to-Consumer
Use Case: Email Marketing, Marketing Automation, Abandoned Cart Recovery, Customer Segmentation

Not For

Not a good fit for websites that are not WordPress-powered.

Sources

This profile was put together with AI assistance from public information about MailPoet, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • mailpoet.com Official website
    Used for: year founded, product maturity, support channels, integrations
  • account.mailpoet.com Official website
    Used for: pricing url

Spot something wrong or out of date? Tell us and we'll correct it.

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Quick Info

Vendor: MailPoet

Website: Visit

Founded: 2011

Listed: Sep 05, 2026

Work at MailPoet? Claim this listing

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