Helium 10

by Helium 10

Analytics AI SEO Amazon TikTok Shop

Amazon, Walmart, and TikTok Shop seller tools

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Listing data refreshed Sep 9, 2026 Sources How we rank apps

Summary

Helium 10 offers a suite of tools for Amazon sellers including keyword research, listing optimization, and analytics.

Overview

Helium 10 is an all-in-one software suite for marketplace sellers offering tools for product research, keyword research, listing optimization, advertising, and operations. It supports sellers on Amazon and TikTok Shop (and advertises Walmart solutions) with a Chrome extension and AI features. The platform includes an AI commerce agent (Helium) and a protocol (MCP) to connect LLMs and automate workflows. Helium 10 provides subscription plans (Free, Platinum, Diamond, Enterprise) and add-ons for expanded limits and integrations. Enterprise customers receive dedicated onboarding and higher usage limits.

Pros & Cons

Pros:

✓ Supports multi-marketplace workflows for Amazon and TikTok Shop and advertises Walmart support

✓ Comprehensive toolset: product research, keyword research, listing optimization, ads automation, inventory and refund recovery

✓ Built-in AI agent (Helium) and MCP protocol to integrate LLMs and automate analysis

✓ Granular plans and add-ons to scale usage limits and enterprise onboarding

✓ Chrome Extension for in-context research while browsing marketplaces

Cons:

✗ Many advanced features and higher usage limits are gated behind Diamond or Enterprise plans

✗ Some tools include usage limits (ASINs, market access, daily uses) that can require add-ons to scale

✗ Diamond plan incurs a 2% managed spend fee for PPC managed through Helium 10 Ads

✗ Free plan and lower tiers have limited Chrome Extension access and reduced quotas

✗ Public API/documentation for external developers is not clearly advertised on the pricing pages provided

Pricing

Plan	Monthly	Annual	Free Trial	Pricing Model	Setup Fee
Free	Free	-	-	Subscription (free tier) (per account)	$0
Platinum	$129/mo	$99/mo billed yearly	-	Subscription (monthly or yearly) (per account)	$0
Diamond	$359/mo	$279/mo billed yearly	-	Subscription (monthly or yearly) + managed ad fee for Ads (per account)	$0
Enterprise	Custom pricing	$1,499/mo billed yearly	-	Custom enterprise subscription billed annually (starting price per month billed annually)	$0

Features

Automation

Analytics

Multi-channel

Reporting

Dashboard

Bulk Operations

Inventory Sync

Integrations

Amazon

TikTok

Problems Solved

Identifying profitable product opportunities with market and competitor data

Discovering and prioritizing keywords to improve search ranking and traffic

Building and optimizing listings to increase conversion and organic rank

Automating and scaling pay-per-click advertising and dayparting

Managing inventory, refunds, and automated review outreach across marketplaces

Capabilities

Product research (Black Box, Chrome Extension, Xray)

Keyword research and rank tracking (Cerebro, Magnet, Keyword Tracker)

AI-assisted listing creation and listing analysis

Advertising automation and managed PPC services (Helium 10 Ads)

Operations: inventory management, managed refund service, automated review requests

Market and competitor tracking (Market Tracker)

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise

Industry: Ecommerce, Retail, Direct-to-Consumer

Use Case: Product Reviews, Marketing Automation, Marketing Analytics

Not For

Not a good fit for sellers who only need a single, lightweight listing tool or who do not sell on marketplaces (Amazon/TikTok) and therefore won't use core marketplace features.

Sources

This profile was put together with AI assistance from public information about Helium 10, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

helium10.com/pricing Official website
Used for: pricing model, starting price, pricing plans
helium10.com Official website
Used for: capabilities

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