AdRoll

Analytics AI Personalization Shopify WooCommerce BigCommerce

Multichannel advertising and account-based marketing platform

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Listing data refreshed Aug 26, 2026 Sources How we rank apps

Summary

Cross-channel retargeting and prospecting platform for ecommerce that manages ads, email, and measurement to drive revenue.

Overview

AdRoll (a NextRoll brand) is a full-funnel advertising and account-based marketing platform designed to run multichannel campaigns including retargeting, brand awareness, connected TV, video, display, native, and social. The product offers self-service and managed-service packages, AI-driven optimization, and cross-channel attribution capabilities. AdRoll includes audience segmentation, dynamic creative, and integrations with major ecommerce and marketing platforms. The offering includes specialized ABM (formerly RollWorks) for B2B teams and managed or advanced packages with onboarding, creative, and account management services.

Pros & Cons

Pros:

✓ Runs true multichannel campaigns across web, CTV, video, display, native and mobile

✓ Built-in ABM offering (AdRoll ABM / formerly RollWorks) for B2B account-based strategies

✓ AI and 17+ years of machine learning powering optimization and lookalike audiences

✓ Extensive integrations with ecommerce platforms and analytics tools (Shopify, WooCommerce, Klaviyo, Google Analytics)

✓ Monthly ad credits included in packages and options for self-service or managed services

Cons:

✗ Pricing uses dynamic CPM so media costs vary with demand and there are no public flat rates

✗ Social Ads is a self-service only feature and not supported by managed onboarding or optimization teams

✗ Some advanced capabilities and onboarding require contacting sales or qualifying ad spend

✗ Third-party audience targeting is noted as available to US customers only

Pricing

Plan	Monthly	Annual	Free Trial	Pricing Model	Setup Fee
Contact for Pricing	Custom pricing	-	-	Dynamic CPM / Pay-as-you-go (CPM)	$0

Features

API

Analytics

Segmentation

Personalization

Multi-channel

Reporting

GDPR Compliant

Integrations

Shopify

WooCommerce

BigCommerce

Google Analytics

Klaviyo

Facebook

Instagram

TikTok

Problems Solved

Recover lost shoppers and increase conversions with retargeting campaigns

Run coordinated cross-channel brand awareness and direct response campaigns

Execute account-based advertising and ABM orchestration for B2B revenue teams

Understand channel contribution with cross-channel attribution and reporting

Capabilities

Multichannel ad delivery (display, video, CTV, native, in-app)

Retargeting and dynamic product ads using ecommerce data

Cross-channel attribution and UTM-deduplicated reporting

AI-driven lookalike targeting and optimization

Integrations with ecommerce and marketing platforms

Best For

Business Size: Startup, SMB, Mid-Market

Industry: Ecommerce, Retail, Direct-to-Consumer

Use Case: Attribution, Marketing Analytics, Lead Generation

Not For

Not a good fit for organizations seeking a flat-rate, fully transparent media pricing schedule without auction-based/dynamic CPM media buying.

Sources

This profile was put together with AI assistance from public information about AdRoll, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

adroll.com/pricing Official website
Used for: pricing model, public API
adroll.com Official website
Used for: year founded, product maturity

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