Summary
Cross-channel retargeting and prospecting platform for ecommerce that manages ads, email, and measurement to drive revenue.
Overview
AdRoll (a NextRoll brand) is a full-funnel advertising and account-based marketing platform designed to run multichannel campaigns including retargeting, brand awareness, connected TV, video, display, native, and social. The product offers self-service and managed-service packages, AI-driven optimization, and cross-channel attribution capabilities. AdRoll includes audience segmentation, dynamic creative, and integrations with major ecommerce and marketing platforms. The offering includes specialized ABM (formerly RollWorks) for B2B teams and managed or advanced packages with onboarding, creative, and account management services.
Pros & Cons
Pros:
✓ Runs true multichannel campaigns across web, CTV, video, display, native and mobile
✓ Built-in ABM offering (AdRoll ABM / formerly RollWorks) for B2B account-based strategies
✓ AI and 17+ years of machine learning powering optimization and lookalike audiences
✓ Extensive integrations with ecommerce platforms and analytics tools (Shopify, WooCommerce, Klaviyo, Google Analytics)
✓ Monthly ad credits included in packages and options for self-service or managed services
Cons:
✗ Pricing uses dynamic CPM so media costs vary with demand and there are no public flat rates
✗ Social Ads is a self-service only feature and not supported by managed onboarding or optimization teams
✗ Some advanced capabilities and onboarding require contacting sales or qualifying ad spend
✗ Third-party audience targeting is noted as available to US customers only
Pricing
| Plan | Monthly | Annual | Free Trial | Pricing Model | Setup Fee |
|---|
| Contact for Pricing |
Contact |
$0/yr |
- |
Dynamic CPM / Pay-as-you-go (CPM) |
$0 |
Features
AI
API
Analytics
Segmentation
Personalization
Multi-channel
Reporting
GDPR Compliant
Integrations
Shopify
WooCommerce
BigCommerce
Google Analytics
Klaviyo
Facebook
Instagram
TikTok
Problems Solved
Recover lost shoppers and increase conversions with retargeting campaigns
Run coordinated cross-channel brand awareness and direct response campaigns
Execute account-based advertising and ABM orchestration for B2B revenue teams
Understand channel contribution with cross-channel attribution and reporting
Capabilities
Multichannel ad delivery (display, video, CTV, native, in-app)
Retargeting and dynamic product ads using ecommerce data
Cross-channel attribution and UTM-deduplicated reporting
AI-driven lookalike targeting and optimization
Integrations with ecommerce and marketing platforms
Best For
Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Attribution, Marketing Analytics, Lead Generation
Not For
Not a good fit for organizations seeking a flat-rate, fully transparent media pricing schedule without auction-based/dynamic CPM media buying.
