Conversion Rate
Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
What Is Conversion Rate?
Conversion rate measures how effectively your website turns visitors into customers. It is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
Average Ecommerce Conversion Rates
The average ecommerce conversion rate hovers around 2-3%. Top-performing stores can achieve 5% or higher through optimized product pages, streamlined checkout, and persuasive social proof.