Abandoned Cart
An abandoned cart occurs when a shopper adds items to their online shopping cart but leaves without completing the purchase.
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What Is Cart Abandonment?
Cart abandonment happens when a potential customer starts the checkout process but leaves before completing the purchase. The average cart abandonment rate across ecommerce is around 70%.
Key Benefits of Recovery
Recovering abandoned carts is one of the highest-ROI activities for ecommerce stores. Automated email and SMS sequences can recover 10-15% of lost sales.
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