Wix eCommerce

POS Dropshipping Page Builder Wix

Build and grow your online store with AI-powered tools

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Summary

All-in-one website and ecommerce builder with storefront templates, product management, and checkout tools.

Overview

Wix eCommerce is a no-code platform for building, running and scaling online stores using templates or an AI website builder. It includes hosting, payments (Wix Payments plus 70+ providers), POS, multichannel sales, dropshipping and print-on-demand integrations, and built-in marketing and analytics tools. The platform emphasizes fast storefront design, AI-assisted content and image tools, and a unified dashboard for inventory, orders and fulfillment. Wix also offers enterprise-grade solutions and developer tools for large-scale or headless implementations.

Pros & Cons

Pros:
✓ No-code drag-and-drop site builder with 2000+ templates and AI-assisted creation
✓ Built-in eCommerce stack: hosting, payments, POS, shipping labels and order management
✓ Multichannel selling integrations (marketplaces and social channels) with unified dashboard
✓ Performance-first hosting (multi-cloud + CDN) and PCI DSS Level 1 compliance
Cons:
✗ Free plan does not allow accepting payments; a paid plan is required to process orders
✗ Pricing and displayed rates vary by location and are shown for yearly billing, which may differ by region
✗ Advanced enterprise or custom headless setups require contacting Enterprise for tailored pricing and support
✗ Some specialized features may require additional apps or integrations

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Free Free - 0 days subscription (per month (free)) $0
Core $29.77/mo $357.24/yr billed yearly 14 days subscription (per month (billed yearly equivalent)) $0
Business $39.77/mo $477.24/yr billed yearly 14 days subscription (per month (billed yearly equivalent)) $0
Business Elite $159.77/mo $1,917.24/yr billed yearly 14 days subscription (per month (billed yearly equivalent)) $0

Features

AI
API
Analytics
Templates
Inventory Sync
Order Management
Drag & Drop

Integrations

Amazon
eBay
Stripe
PayPal
Facebook
Instagram
TikTok
Google Shopping

Problems Solved

Quickly create a branded online storefront without coding
Accept and manage payments and orders across web and in-person channels
Sell on marketplaces and social platforms while syncing inventory and orders
Automate marketing and recover abandoned carts to increase revenue

Capabilities

Drag-and-drop website and storefront builder with designer templates
AI product description generator and AI image editor
Payments integration: Wix Payments plus PayPal and Stripe support
Multichannel sales: marketplace and social channel integrations
POS and mobile POS for in-person sales
Order management, shipping label purchase and fulfillment tools

Best For

Business Size: Startup, SMB, Enterprise
Industry: Ecommerce, Retail, Fashion, Beauty, Home Decor, Electronics
Use Case: Email Marketing, Abandoned Cart Recovery, Marketing Automation, Personalization

Not For

Not a good fit for merchants who need to accept payments on a completely free forever plan (a paid upgrade is required to process payments).

Sources

This profile was put together with AI assistance from public information about Wix eCommerce, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • wix.com/plans Official website
    Used for: pricing model, starting price
  • wix.com/ecommerce Official website
    Used for: capabilities, security and compliance

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