Summary
Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.
Overview
Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs.
Send personalized emails and SMS to segments of customers directly from Shopify.
Use templates for timely updates, exclusive offers, product tips, and more.
Create on-brand emails faster by describing changes for Sidekick to make.
Encourage customers to buy products directly from your emails and SMS.
Track results like click-through rates, conversion rates, and more.
Pros & Cons
Pros:
✓ Cut campaign creation time by up to 50% with Sidekick AI and built-in commerce templates, enabling promotions to be drafted in minutes instead of hours.
✓ Recover 5–15% of lost sales with automated multi-channel abandoned cart flows that combine SMS and email for faster purchase recovery.
✓ Boost click-through rates by up to 20% using native audience segmentation and on-brand personalization tied directly to product and order data.
✓ Eliminate integration overhead by running email/SMS inside Shopify and automating workflows via Shopify Flow, reducing manual message triggers by hours/week.
Cons:
✗ Less advanced analytics, A/B testing, and template flexibility than specialized ESPs, which can limit experimentation for power users.
✗ Limited deliverability controls (no dedicated IP options) can be a concern for high-volume senders or strict compliance needs.
✗ International SMS costs, carrier approvals, and compliance requirements vary by market and may require extra setup and fees.
✗ Some advanced automations and deeper integrations may require Shopify Plus or third-party apps, adding complexity for small teams.
Pricing
| Plan | Monthly | Annual | Free Trial | Pricing Model | Setup Fee |
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| Free |
$0/mo |
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| Free |
$0/mo |
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| Pay as you go |
$1/mo |
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Features
AI
Automation
Analytics
Import
Export
SMS
Email
Segmentation
Personalization
Multi-channel
Real-time
Reporting
Scheduling
Templates
Integrations
Best For
Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Retail, Fashion, Beauty, Home Decor, Food & Beverage, Health & Wellness, Electronics, Direct-to-Consumer
Use Case: Email Marketing, SMS Marketing, Abandoned Cart Recovery, Customer Segmentation, Marketing Automation, Personalization, Marketing Analytics, Attribution
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