Shopify Messaging

Email Marketing SMS Marketing Marketing Automation Shopify

Email and SMS marketing made for commerce

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Summary

Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

Overview

Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs. Send personalized emails and SMS to segments of customers directly from Shopify. Use templates for timely updates, exclusive offers, product tips, and more. Create on-brand emails faster by describing changes for Sidekick to make. Encourage customers to buy products directly from your emails and SMS. Track results like click-through rates, conversion rates, and more.

Pros & Cons

Pros:
✓ Supports email, SMS, and WhatsApp channels in a single Shopify-native app
✓ Includes Sidekick AI to help generate and edit email content and images
✓ First 10,000 emails per month are free, with pay-as-you-go email pricing afterwards
✓ Built-in templates, automations, segmentation, and analytics inside Shopify
✓ Deep Shopify integration (Shopify Admin, Flow, Forms) for streamlined workflows
Cons:
✗ Additional charges may apply beyond the free email allowance
✗ A user review notes default templates don’t allow HTML or Liquid customization
✗ Requires a Shopify account and may be limited to stores compatible with the app
✗ App requests access to sensitive customer and store data which may concern some merchants

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Free Free - - - -
Pay as you go $1/mo - - - -
Free Free - - usage-based (emails) $0

Features

AI
Automation
Analytics
Import
Export
SMS
Email
Segmentation
Personalization
Multi-channel
Real-time
Reporting
Scheduling
Templates

Integrations

Shopify

Problems Solved

Sending multi-channel marketing campaigns (email, SMS, WhatsApp) from a single Shopify-native interface
Recovering abandoned carts and automating timely follow-ups
Segmenting customers and targeting messages to high-value groups
Measuring channel performance and conversion metrics within Shopify

Capabilities

Personalization
AI
Segmentation
Automation
Email
Templates
SMS
Multi-channel

Best For

Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Email Marketing, SMS Marketing, Abandoned Cart Recovery, Customer Segmentation, Marketing Automation, Personalization, Marketing Analytics

Not For

Not a good fit for merchants not using Shopify or those requiring full HTML/Liquid template editing for email.

Sources

This profile was put together with AI assistance from public information about Shopify Messaging, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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