Northbeam

Analytics AI Amazon TikTok Shop Shopify

The marketing intelligence platform for profitable growth.

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Summary

A marketing intelligence platform offering multi-touch attribution, media mix modeling, and incrementality to measure ad performance and optimize spend across channels.

Overview

Northbeam is a marketing intelligence platform that delivers multi-touch attribution, Media Mix Modeling (MMM+), and incrementality testing to help brands optimize ad spend and measure true ROI. It unifies channels, tracks view-through and click-based conversions, and offers Northbeam Apex for direct ad-platform integrations to improve ad delivery and ROAS. Built-in product and creative analytics, high-speed MMM forecasting, and deterministic view-through attribution let teams plan budgets, prove halo effects, and reduce wasted spend. Enterprise customers report measurable lifts in ROAS and reductions in CAC by relying on Northbeam’s first-party data and ML-driven models.

Pros & Cons

Pros:
✓ Accurate omnichannel multi-touch attribution across long lookback windows and touchpoints
✓ Deterministic view-through attribution for measuring video and awareness campaigns
✓ Northbeam Apex lets you send first-party performance data back to ad-platform algorithms
✓ Fast MMM+ forecasts and budget-scenario modeling for media planning
✓ Offers agency/media strategy support and exportable granular touchpoint data
Cons:
✗ Pricing is targeted at mid-market and enterprise advertisers and can be costly for very small brands
✗ Professional and Enterprise plans are annual contracts (Starter is month-to-month for Shopify)
✗ Advanced capabilities (MMM+, Incrementality) are optional and may require higher-tier plans or add-ons
✗ Requires integration with ecommerce and first-party data sources; implementation can be complex
✗ No free plan listed on the pricing page

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Starter $1,500/mo - - - -
Professional Contact for pricing - - - -
Enterprise Custom pricing - - - -
Professional $3,500/mo - - Tiered by ad spend and data volume (pageviews) (monthly ad spend / pageviews) -
Growth Contact for pricing - - Custom / contact sales (annual/ monthly ad spend) -

Features

AI
API
Analytics
Export
A/B Testing
Multi-channel
Real-time
Reporting
Dashboard
Mobile
Collaboration
GDPR Compliant

Integrations

Shopify
Slack
Facebook
Google Analytics
Instagram
TikTok

Problems Solved

Inaccurate cross-channel revenue attribution
Measuring revenue impact of view-through/awareness advertising
Forecasting media budgets and measuring incrementality and seasonality
Optimizing ad delivery algorithms with first-party performance data

Capabilities

Multi-touch attribution across long lookback windows
Media Mix Modeling+ for forecasting and scenario planning
Northbeam Apex: direct ad-platform integration and conversion enrichment
Deterministic Clicks + Deterministic Views (view-through attribution)
Granular touchpoint data export and omnichannel dashboards
Creative and product analytics for ad optimization

Best For

Business Size: SMB, Mid-Market, Enterprise
Industry: Ecommerce, Direct-to-Consumer, Retail
Use Case: Attribution, Marketing Analytics, Marketing Automation

Not For

Not a good fit for very small advertisers or non-ecommerce businesses with minimal paid-ad spend.

Sources

This profile was put together with AI assistance from public information about Northbeam, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

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