Metrilo

Email Marketing Marketing Automation Analytics CRM Personalization Abandoned Cart Shopify WooCommerce Magento

The plug-n-play growth platform for ecommerce brands

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Summary

Ecommerce Analytics, CRM & Email that boost customer retention and help you grow sustainably.

Overview

Metrilo is an all-in-one growth platform for e-commerce brands combining analytics, CRM and email marketing. It provides real-time KPI dashboards, revenue breakdowns, funnels, historical data sync and sales attribution to centralize store data. The built-in CRM offers detailed customer profiles and 30+ filters for precise segments used in automated, personalized email campaigns. Official 5-minute plugins for Shopify, WooCommerce and Magento make setup fast and a 14-day free trial lets teams test features risk-free.

Pros & Cons

Pros:
✓ Plug-and-play setup with official plugins and a 5-minute integration.
✓ Real-time ecommerce analytics with KPI dashboard, revenue breakdowns, funnels and product performance.
✓ Customer-centric CRM with individual profiles and 30+ filters for segmentation.
✓ Integrated email marketing with automation, drag-and-drop editor and ready templates.
✓ Historical data sync and sales attribution in one platform.
Cons:
✗ Email Marketing functionality is provided only in the Premium tier according to pricing details.
✗ CRM features are included starting with the Pro plan, not the base Essential plan.
✗ Premium pricing is size-based and depends on your average new customers per month which can complicate cost estimates.
✗ No free-forever plan — access is via a 14-day trial followed by paid tiers.

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Essential $199/mo $1,990/yr billed yearly 14 days - -
Pro $379/mo $3,790/yr billed yearly 14 days - -
Premium $599/mo $5,990/yr billed yearly 14 days - -
Pro $379/mo $315/mo billed yearly 14 days Tiered subscription (monthly or annual billing) (Flat monthly fee) $0
Essential $199/mo $165/mo billed yearly 14 days Tiered subscription (monthly or annual billing) (Flat monthly fee) $0
Premium Custom pricing $499/mo billed yearly 14 days Tiered subscription with custom quoting for Premium based on new customers per month (Base monthly fee with adjustments tied to new-customer volume) $0

Features

AI
Automation
API
Analytics
Email
Segmentation
Real-time
Reporting
Dashboard
Collaboration
Templates
Drag & Drop

Problems Solved

Lack of unified visibility into ecommerce KPIs and marketing attribution
Difficulty segmenting customers for targeted campaigns
Low customer retention and missed recovery opportunities (abandoned carts)
Disjointed analytics, CRM and email workflows across separate tools

Capabilities

Real-time ecommerce analytics and dashboards
Customer database with individual profiles and 30+ filters for segmentation
Email marketing with automation, drag-and-drop editor and templates
Cohort analysis and retention metrics
Sales attribution and historical data sync

Best For

Business Size: Startup, SMB, Mid-Market
Industry: Ecommerce, Direct-to-Consumer, Retail
Use Case: Email Marketing, Customer Segmentation, Marketing Automation, Abandoned Cart Recovery, Marketing Analytics, Attribution

Not For

Not a good fit for merchants seeking a free-forever tier or those that only need a standalone SMS-only marketing tool.

Sources

This profile was put together with AI assistance from public information about Metrilo, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • metrilo.com Official website
    Used for: features, integrations, year founded
  • metrilo.com/pricing Official website
    Used for: pricing model, starting price

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