Friendbuy

by Friendbuy
Loyalty Referral Analytics Shopify

Referral, Loyalty & Influencer Marketing Platform

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Listing data refreshed Sources How we rank apps

Summary

Referral marketing platform for ecommerce that builds and tracks referral programs to drive customer acquisition through advocates.

Overview

Friendbuy provides a unified platform for referral, loyalty, and influencer marketing designed for consumer-facing businesses. The product emphasizes customizable rewards, program flexibility, analytics and A/B testing, and deep integrations with ecommerce and marketing stacks. Friendbuy offers white-glove onboarding including a dedicated Onboarding Manager and Solutions Architect, plus developer APIs and technical documentation for integrations. The platform targets growth through referrals and loyalty to increase repeat purchases, lifetime value, and measurable acquisition.

Pros & Cons

Pros:
✓ Unified platform for referral, loyalty, and influencer programs with a single view of acquisition and retention
✓ Flexible, rules-based rewards engine supporting coupons, account credit, points, third-party gift cards, and custom rewards
✓ White-glove onboarding with dedicated Onboarding Manager and Solutions Architect
✓ Advanced analytics, A/B testing, and reporting for program optimization
✓ Pre-built integrations with common ecommerce and marketing tools to accelerate deployment
Cons:
✗ Pricing is not displayed publicly and requires contacting sales, indicating enterprise-oriented packaging
✗ Positioned for enterprise and mid-market customers; may be less suitable for very small DIY businesses
✗ Implementation often involves integrations and onboarding that can introduce setup complexity
✗ Public API documentation URL is not provided on the marketing page and requires developer access

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Contact for Pricing Custom pricing - - SaaS subscription; contact for pricing $0

Features

API
Analytics
A/B Testing
Personalization
Reporting
Dashboard
Webhook

Integrations

Shopify
Klaviyo
Recharge

Problems Solved

Acquiring new customers through measurable referral channels
Increasing repeat purchases and customer lifetime value via loyalty programs
Scaling influencer and creator acquisition with attribution
Designing flexible reward rules and incentive structures

Capabilities

Referral program creation and management
Loyalty program management (points, tiers, VIP, membership)
Influencer/creator campaign management and attribution
Rules-based rewards engine (coupons, credits, gift cards, custom rewards)
Advanced analytics, A/B testing, and incentive optimization
Developer APIs and integrations for ecommerce and marketing stacks

Best For

Business Size: Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Referral Programs, Loyalty Programs, Marketing Analytics, Attribution

Not For

Not a good fit for very small businesses seeking a free or low-cost self-serve referral tool with minimal onboarding.

Sources

This profile was put together with AI assistance from public information about Friendbuy, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

  • friendbuy.com Official website
    Used for: headquarters, categories, public API, integrations, pricing model

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Quick Info

Vendor: Friendbuy

Website: Visit

Headquarters: 2516 Via Tejon Suite 201, Palos Verdes Estates, CA 90274

Listed: Sep 13, 2026

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Competitor
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Listed in Friendbuy site comparisons as an alternative referral solution.
Yotpo
Listed in Friendbuy site comparisons as an alternative with overlapping loyalty/referral features.