Fera

Marketing Automation Reviews AI Shopify BigCommerce Wix

Collect, moderate and display photo & video product reviews

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Summary

Product reviews and user-generated content platform that collects reviews, ratings, and visual UGC to build trust and increase conversions.

Overview

Fera is a review management app for ecommerce platforms that automates review collection (email + SMS), highlights photo and video reviews, and displays them via customizable widgets. It provides AI-powered moderation and auto-generated review replies, multi-source review import/sync, and developer APIs for custom integrations. The product supports multi-store syndication and has tiered plans with order-request and media storage limits. Fera emphasizes easy, no-code widget installation while offering advanced controls and templates for deeper customization.

Pros & Cons

Pros:
✓ Automates review collection via email and now SMS for higher open rates and faster collection.
✓ First-class support for customer-submitted photo and video reviews with a media gallery and widgets.
✓ AI-powered moderation and auto-generated on-brand review replies to save time.
✓ Multi-source review import and sync (Facebook, Google, Etsy, CSV) plus developer APIs for custom flows.
✓ Mobile-optimized, no-code widget installation with advanced customization options when needed.
Cons:
✗ No free forever plan; only paid plans with a free trial are offered.
✗ Order review request and media storage limits apply per plan and require upgrades to scale.
✗ Some features (e.g., hide branding, multi-store management, SLA) are gated to higher/enterprise tiers.
✗ BigCommerce, Magento and custom stores require at least the Small plan ($29/mo) per site notes.

Pricing

PlanMonthlyAnnualFree TrialPricing ModelSetup Fee
Startup $9/mo $7/yr days Tiered subscription (Monthly order review request limit and media storage) $0
Small $29/mo $19/yr days Tiered subscription (Monthly order review request limit and media storage) $0
Medium $99/mo $69/yr days Tiered subscription (Monthly order review request limit and media storage) $0
Semi-large $199/mo $139/yr days Tiered subscription (Monthly order review request limit and media storage) $0
Large $299/mo $199/yr days Tiered subscription (Monthly order review request limit and media storage) $0
X-Large $599/mo $449/yr days Tiered subscription (Monthly order review request limit and media storage) $0
Enterprise Contact $699/yr days Tiered subscription (Monthly order review request limit and media storage) $0

Features

AI
Automation
API
Import
SMS
Email
Multi-language
Webhook

Integrations

Shopify
BigCommerce
Google Analytics
Klaviyo
Facebook

Problems Solved

Low review collection rates and slow collection speed
Lack of trustworthy photo/video social proof on product pages
Scattered reviews across multiple platforms without central management
High manual effort to moderate and reply to customer reviews

Capabilities

Automated email and SMS review request campaigns
Photo and video review collection and media gallery widgets
AI-powered review moderation and auto-generated review replies
Import and sync reviews from external sources (Facebook, Google, Etsy, CSV)
Customizable on-site review widgets and multi-store syndication
Public developer API for integrations

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Retail, Direct-to-Consumer
Use Case: Product Reviews, Social Proof, Photo Reviews, SMS Marketing, Email Marketing, Marketing Automation

Not For

Not a good fit for merchants seeking a free-forever reviews app or those requiring unspecified free trial length and unlimited review request volume without upgrading plans.

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