Free merchant tool

Title and Meta Description Checker

Check your page title and meta description lengths, and preview how they could look in search results.

Enter your title and description

Checked in your browser as you type.

Search snippet

Why title and description length matter

Your title tag and meta description are often the first thing a shopper sees of your store, in the search results. A title that's too long gets cut off mid-word; a description that's too short leaves out the reasons to click, and search engines may replace it with other text from the page.

The limits this checker uses

Titles of 30 to 60 characters and descriptions of 110 to 160 characters. These are the ranges App4Ecom uses for its own pages, and they match the lengths SEO audit tools commonly check for.

How to write a better title and description

  1. Lead with what the page is. Put the product or category name first, and your store name last.
  2. Make every page different. Each product and collection page needs its own title and description.
  3. Give a reason to click. Mention what sets the page apart, such as free shipping, a range of sizes or a guarantee.
  4. Describe the page honestly. A description that matches the page is less likely to be rewritten.
Merchant tip: Check your best-selling product and collection pages first. They usually have the most to gain from a clearer title and description.

Title and meta description checker FAQ

How long should a title tag be?

Aim for 30 to 60 characters. Shorter titles waste space that could describe the page, and longer ones are likely to be cut off in search results.

How long should a meta description be?

Aim for 110 to 160 characters: long enough to describe the page and give a reason to click, short enough to show in full.

Why does Google show a different title or description?

Google can rewrite titles and descriptions when it thinks other text on the page answers the search better. Clear, accurate titles and descriptions that match the page make that less likely.

Do meta descriptions affect rankings?

Google says it doesn't use meta descriptions to rank pages, but they often appear in search results, so a good one can bring in more clicks from the same ranking.