Webhook

A webhook is an automated message sent from one app to another when a specific event occurs, enabling real-time data synchronization.

What Is a Webhook?

Webhooks are HTTP callbacks that deliver data between applications in real-time. When an event occurs in one system (e.g., a new order in Shopify), it sends an HTTP POST request to a configured URL in another system.

Why Webhooks Matter in Ecommerce

Webhooks enable real-time sync between your store and apps like email marketing, inventory management, analytics, and fulfillment services without manual intervention or polling.

Related Terms

Order Management System (OMS)

An Order Management System (OMS) is software that tracks, manages, and fulfills customer orders across sales channels and inventory locations.

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Application Programming Interface (API)

An API is a set of rules that allows different software applications to communicate and share data with each other.

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