Yoast SEO vs Rank Math
Yoast SEO and Rank Math are WordPress-focused SEO toolsets with overlapping capabilities (AI, schema, sitemaps) and different pricing models and platform reach. This comparison highlights where each product is stronger so merchants and site owners can choose based on needs.
Last updated
The summary above and the “Which should you choose?” section are written with AI from our two listings. The tables and answers come straight from the listings. Prices and features change, so check each vendor's website before you decide. How we use AI
At a glance
| Listing | Yoast SEO | Rank Math |
|---|---|---|
| Starting price | Free plan, paid from $5/mo | Free plan, paid from $7.99/mo |
| Cheapest paid plan for a year | $60 a year | $95.88 a year |
| Free plan | Yes | Yes |
| Free trial | Yes, 14 days | Yes, 15 days |
| Works with | Shopify, WooCommerce | WooCommerce |
| Features | 6 features listed | 6 features listed |
| Integrations | 4 integrations listed | 3 integrations listed |
| Public API | Not listed | No |
| Business size | Startup, SMB, Mid-Market | Startup, SMB, Mid-Market, Enterprise |
| Founded | 2003 | Not listed |
| Headquarters | Yoast BV | Not listed |
| Listing data checked | Sep 15, 2026 | Sep 17, 2026 |
Pricing compared
Yoast SEO
- Free Free
- Yoast SEO Premium (WordPress) $118.8/yr
- Yoast WooCommerce SEO $178.8/yr
- Yoast SEO AI+ $358.8/yr
- Yoast SEO for Shopify $19/mo 14-day free trial
- Yoast SEO Google Docs Add-on $5/mo
Rank Math
- PRO $7.99/mo $95.88/yr billed yearly · 15-day free trial
- Business $24.99/mo $299.88/yr billed yearly · 15-day free trial
- Agency $54.99/mo $659.88/yr billed yearly · 15-day free trial
- Rank Math + WP Rocket $11.99/mo $143.88/yr billed yearly · 15-day free trial
Features compared
Both list 3 of these features. 3 are listed only for Yoast SEO. 3 are listed only for Rank Math.
| Feature | Yoast SEO | Rank Math |
|---|---|---|
| AI | Listed | Listed |
| Automation | Listed | Listed |
| Reporting | Listed | Listed |
| Collaboration | Listed | Not listed |
| Multi-language | Listed | Not listed |
| Real-time | Listed | Not listed |
| Analytics | Not listed | Listed |
| Export | Not listed | Listed |
| Import | Not listed | Listed |
Platforms and integrations
Ecommerce platforms
| Platform | Yoast SEO | Rank Math |
|---|---|---|
| WooCommerce | Listed | Listed |
| Shopify | Listed | Not listed |
Integrations
Both list 2 of these integrations. 2 are listed only for Yoast SEO. 1 is listed only for Rank Math.
| Integration | Yoast SEO | Rank Math |
|---|---|---|
| Google Analytics | Listed | Listed |
| WooCommerce | Listed | Listed |
| Google Shopping | Listed | Not listed |
| Shopify | Listed | Not listed |
| Not listed | Listed |
More details
| Detail | Yoast SEO | Rank Math |
|---|---|---|
| Pricing model | Subscription-based plans (annual billing for WordPress/WooCommerce/Premium/AI+; 30-day recurring billing for Shopify app; monthly subscription for Google Docs add-on) with a free WordPress plugin available. | Tiered subscription plans billed annually (monthly-equivalent price shown with annual billing); includes Free plugin and paid PRO/Business/Agency tiers with increasing limits and features. |
| Support | Help center documentation, premium 24/7 email and chat support, and community support via WordPress.org support forums. 24/7 support available to Premium/paid subscribers; community forums and help center for free users. | Knowledge base / KB articles, support portal (support link), changelog and 24x7 support claims on paid plans. 24x7x365 |
| Security and compliance | Public-facing privacy policy, cookie notice, and options referenced (privacy policy link and "Do not sell or share" link); specific certifications not listed on the referenced pages. | Privacy policy and usage tracking pages are available on the site; specific security certifications or compliance statements are not detailed on the referenced pages. |
| Product maturity | Mature and widely adopted product from Yoast BV (company established in 2003). The site references over 13 million customers and a long history of plugin development, extensive documentation, and multiple product offerings for different platforms. | Mature and widely adopted WordPress SEO plugin with 4 million+ users, public changelog, extensive KB and multiple paid tiers for individuals and agencies. Footer indicates site content through 2026. |
| Not a good fit for | Not a good fit for teams seeking a full CRM or multi-channel marketing automation platform rather than a focused SEO tool. | Not a good fit for sites that are not built on WordPress or for users who need an SEO solution outside the WordPress ecosystem. |
Pros and cons
From each app's App4Ecom listing.
Yoast SEO
Pros
- Real-time content analysis and SEO guidance available inside editors
- Built-in AI features for generating optimized titles, descriptions, and content
- Automatic technical SEO management (XML sitemaps, schema types, llms.txt)
- Ecommerce-focused products with product structured data and product sitemaps
- 24/7 premium support and extensive help center and documentation
Cons
- Many advanced features (AI suggestions, redirects, internal linking) require Premium or higher
- Some ecommerce and AI brand-monitoring features are only available in specialized plans (WooCommerce, AI+)
- Shopify offering is a separately priced app with a recurring 30-day charge
- Google Docs add-on and other seat-based add-ons are paid extras
Rank Math
Pros
- Step-by-step installation and configuration wizard that automates common SEO settings.
- Built-in Google Search Console integration and keyword rank tracking for monitoring performance.
- Supports extensive Schema/structured data (20+ types mentioned) and automated sitemaps/redirections.
- Performance-focused design intended to be lightweight and fast.
- 15+ modular features and 24x7 support with a knowledge base and changelog.
Cons
- Advanced features such as extended schema, large-scale keyword tracking and AI tools require PRO or higher plans.
- Free plan has limited Google data fetch frequency and shorter data retention compared to paid plans.
- PRO license for personal use excludes client websites (client-site support requires Business/Agency plans).
- Only available as a WordPress plugin — not suitable for non-WordPress platforms.
Which should you choose?
Who to pick: Choose Yoast SEO if you need multi-platform support (Shopify + WooCommerce) and a mature ecosystem with ecommerce-specific tools; choose Rank Math if you want a WordPress-centered suite with tiered plans that explicitly target larger site counts including Enterprise in the supplied data.
Yoast SEO: Yoast SEO is best for entrepreneurs, in-house marketing teams, content publishers, and ecommerce merchants on WooCommerce or Shopify who want an editor-oriented, ecommerce-aware SEO toolkit.
Rank Math: Rank Math is best for WordPress site owners—bloggers, freelancers, agencies and ecommerce merchants—who want an all-in-one plugin with schema templates, rank tracking and tiered plans for larger site counts.
Frequently asked questions
Which is cheaper, Yoast SEO or Rank Math?
Yoast SEO is cheaper to start: its lowest paid plan is $5/mo, against $7.99/mo for Rank Math. Plans include different limits, so compare what you get at the volume you need.
Do Yoast SEO and Rank Math have a free plan?
Yes, both list a free plan. Yoast SEO offers a 14-day free trial. Rank Math offers a 15-day free trial.
Which platforms do Yoast SEO and Rank Math work with?
Yoast SEO works with Shopify and WooCommerce. Rank Math works with WooCommerce. Both work with WooCommerce.
What features do Yoast SEO and Rank Math have in common?
Both list AI, Automation and Reporting. Only Yoast SEO lists Collaboration, Multi-language and Real-time. Only Rank Math lists Analytics, Export and Import.
Where this data comes from
Yoast SEO
Listing data refreshed September 15, 2026.
- yoast.com/shop Official website
- yoast.com Official website
- yoast.com/download-yoast-seo Official website
Rank Math
Listing data refreshed September 17, 2026.
- rankmath.com Official website
- rankmath.com/pricing Official website