Privy vs OptinMonster
Privy and OptinMonster both help merchants capture emails and reduce abandonment with onsite campaigns, but they target different needs. Privy is focused on email capture and popups for Shopify merchants; OptinMonster offers broader targeting, templates and multi-platform support for sites with steady traffic.
Last updated
The summary above and the “Which should you choose?” section are written with AI from our two listings. The tables and answers come straight from the listings. Prices and features change, so check each vendor's website before you decide. How we use AI
OptinMonster
Most powerful lead generation software for marketers
Free plan, paid from $7/mo
Visit OptinMonsterAt a glance
| Listing | Privy | OptinMonster |
|---|---|---|
| Starting price | From $24/mo | Free plan, paid from $7/mo |
| Cheapest paid plan for a year | $288 a year | $84 a year |
| Free plan | No | Yes |
| Free trial | Yes, 15 days | No |
| Works with | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, Magento |
| Features | 8 features listed | 8 features listed |
| Integrations | 5 integrations listed | 8 integrations listed |
| Public API | No | Yes |
| Business size | Startup, SMB, Mid-Market | Startup, SMB, Mid-Market, Enterprise |
| Founded | Not listed | 2013 |
| Listing data checked | Oct 17, 2026 | Aug 29, 2026 |
Pricing compared
Privy
- Email (Mailable contacts) $30/mo 15-day free trial
- Pop-ups & Displays only $24/mo 15-day free trial
- SMS Add-on (monthly credits) Contact for pricing 15-day free trial
OptinMonster
- Basic $7/mo $84/yr billed yearly
- Plus $19/mo $228/yr billed yearly
- Pro $29/mo $348/yr billed yearly
- Growth $49/mo $588/yr billed yearly
Features compared
Both list 3 of these features. 5 are listed only for Privy. 5 are listed only for OptinMonster.
| Feature | Privy | OptinMonster |
|---|---|---|
| A/B Testing | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Templates | Listed | Listed |
| Automation | Listed | Not listed |
| Listed | Not listed | |
| Reporting | Listed | Not listed |
| Segmentation | Listed | Not listed |
| SMS | Listed | Not listed |
| Analytics | Not listed | Listed |
| API | Not listed | Listed |
| Personalization | Not listed | Listed |
| Scheduling | Not listed | Listed |
| Webhook | Not listed | Listed |
Platforms and integrations
Ecommerce platforms
| Platform | Privy | OptinMonster |
|---|---|---|
| Shopify | Listed | Listed |
| WooCommerce | Listed | Listed |
| BigCommerce | Listed | Not listed |
| Magento | Not listed | Listed |
Integrations
Both list 4 of these integrations. 1 is listed only for Privy. 4 are listed only for OptinMonster.
| Integration | Privy | OptinMonster |
|---|---|---|
| Klaviyo | Listed | Listed |
| Mailchimp | Listed | Listed |
| Shopify | Listed | Listed |
| WooCommerce | Listed | Listed |
| BigCommerce | Listed | Not listed |
| Google Analytics | Not listed | Listed |
| HubSpot | Not listed | Listed |
| Magento | Not listed | Listed |
| Zapier | Not listed | Listed |
More details
| Detail | Privy | OptinMonster |
|---|---|---|
| Pricing model | Per mailable contact per month with optional SMS credits add-on; Pop-ups pricing based on monthly page views | Subscription tiers billed annually by default (monthly available); pricing tiers are differentiated by supported sites and monthly campaign impressions, with special introductory discounts and a 14-day money-back guarantee. |
| Support | Email support, live chat, documentation/knowledge base, customer success managers and sales/contact forms; support email listed as support@privy.com. | Documentation (Help Center), Support / Contact Us page, Book a Demo, Blog and University training resources |
| Security and compliance | Privacy policy, terms of service, and a Data Processing Addendum are available on the site; an Acceptable Use Policy and partner agreements are also linked. | Privacy Policy, GDPR resources and DPA pages are provided on the site; script is described as loading asynchronously to minimize performance impact. |
| Product maturity | Mature, widely used solution with 10,000+ customers and dedicated customer success/strategist offerings. | Mature, widely adopted product with over 1.2 million websites using the platform and a feature set refined for years including patented targeting technologies and enterprise options. |
| Not a good fit for | Not a good fit for businesses that are not ecommerce-focused or those that require a public API-first, developer-centric integration approach. | Sites with negligible traffic or those that do not use email/marketing integrations are unlikely to benefit from OptinMonster's impression-based conversion tools. |
Pros and cons
From each app's App4Ecom listing.
Privy
Pros
- Combines email, SMS, and list-growth tools in one platform for ecommerce merchants.
- High-converting popup and display templates with granular targeting and quizzes.
- Drag-and-drop email editor with ecommerce-focused templates and quick product/discount insertion.
- Pre-built automation flows and a visual automation builder to run lifecycle campaigns on autopilot.
- Real-time reporting showing opens, clicks, and revenue to optimize campaigns.
Cons
- SMS functionality is provided via an add-on credit system rather than unlimited native SMS sends.
- Core pricing is based on "mailable contacts," so costs rise with list size.
- A separate "Pop-ups & Displays only" plan is priced by monthly page views, adding pricing complexity.
- No public API or developer documentation is referenced on the pages provided.
OptinMonster
Pros
- Advanced behavioral targeting including patented Exit-Intent® and OnSite Retargeting®
- Large library of 700+ templates with a drag-and-drop builder for no-code campaign creation
- Revenue attribution shows which campaigns drive real sales rather than just leads
- Integrates natively with major email platforms, CRMs, Zapier and includes a public API
- Flexible campaign types (popups, floating bars, fullscreen, inline, coupon wheels, MonsterLinks™)
Cons
- Some advanced features (Exit-Intent®, Revenue Attribution, OnSite Retargeting®) are gated to higher-tier plans
- Plans are measured by campaign impressions which may require upgrades for high-traffic sites
- Annual billing is the default for new plans (monthly available but at higher cost)
- WordPress free usage is limited (500 campaign views) rather than a full unrestricted free plan
Which should you choose?
Choose Privy if you run a Shopify store and want a focused popup/email-capture tool for startups and SMBs. Choose OptinMonster if you need advanced behavioral targeting, wider platform support and API/extensibility for growing or enterprise sites.
Privy: Privy is best for Shopify-based startups and SMBs focused on email capture, popups and abandoned cart recovery.
OptinMonster: OptinMonster is best for sites with steady traffic that need advanced behavioral targeting, multi-platform support, revenue attribution and API extensibility across small to enterprise teams.
Frequently asked questions
Which is cheaper, Privy or OptinMonster?
OptinMonster is cheaper to start: its lowest paid plan is $7/mo, against $24/mo for Privy. Plans include different limits, so compare what you get at the volume you need.
Do Privy and OptinMonster have a free plan?
OptinMonster lists a free plan; Privy doesn't. Privy offers a 15-day free trial.
Which platforms do Privy and OptinMonster work with?
Privy works with Shopify, WooCommerce and BigCommerce. OptinMonster works with Shopify, WooCommerce and Magento. Both work with Shopify and WooCommerce.
What features do Privy and OptinMonster have in common?
Both list A/B Testing, Drag & Drop and Templates. Only Privy lists Automation, Email, Reporting, Segmentation and SMS. Only OptinMonster lists Analytics, API, Personalization, Scheduling and Webhook.
Do Privy and OptinMonster have an API?
OptinMonster lists a public API; Privy doesn't.
Where this data comes from
Privy
Listing data refreshed October 17, 2026.
- privy.com/pricing Official website
- privy.com Official website
OptinMonster
Listing data refreshed August 29, 2026.
- optinmonster.com Official website
- optinmonster.com/pricing Official website