OptinMonster vs ConvertFlow
OptinMonster and ConvertFlow both help convert website visitors, but with different emphases. OptinMonster focuses on impression-based popups, exit-intent and onsite retargeting; ConvertFlow is positioned as a funnel builder with quizzes, AI-assisted funnels and multi-step funnels for ecommerce.
Last updated
The summary above and the “Which should you choose?” section are written with AI from our two listings. The tables and answers come straight from the listings. Prices and features change, so check each vendor's website before you decide. How we use AI
OptinMonster
Most powerful lead generation software for marketers
Free plan, paid from $7/mo
Visit OptinMonster
ConvertFlow
Funnel Builder For Lead Capture & Ecommerce
Free plan, paid from $29/mo
Visit ConvertFlowAt a glance
| Listing | OptinMonster | ConvertFlow |
|---|---|---|
| Starting price | Free plan, paid from $7/mo | Free plan, paid from $29/mo |
| Cheapest paid plan for a year | $84 a year | $300 a year |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Works with | Shopify, WooCommerce, Magento | Shopify |
| Features | 8 features listed | 8 features listed |
| Integrations | 8 integrations listed | 7 integrations listed |
| Public API | Yes | Yes |
| Business size | Startup, SMB, Mid-Market, Enterprise | Startup, SMB, Mid-Market, Enterprise |
| Founded | 2013 | Not listed |
| Headquarters | Not listed | Miami, FL, USA |
| Listing data checked | Aug 29, 2026 | Sep 13, 2026 |
Pricing compared
OptinMonster
- Basic $7/mo $84/yr billed yearly
- Plus $19/mo $228/yr billed yearly
- Pro $29/mo $348/yr billed yearly
- Growth $49/mo $588/yr billed yearly
ConvertFlow
- Free Free
- Personal $29/mo $25/mo billed yearly · Free trial
- Prime $99/mo $83/mo billed yearly · Free trial
- Pro $299/mo $250/mo billed yearly · Free trial
- Plus Custom pricing $833/mo billed yearly
Features compared
Both list 6 of these features. 2 are listed only for OptinMonster. 2 are listed only for ConvertFlow.
| Feature | OptinMonster | ConvertFlow |
|---|---|---|
| A/B Testing | Listed | Listed |
| Analytics | Listed | Listed |
| API | Listed | Listed |
| Personalization | Listed | Listed |
| Templates | Listed | Listed |
| Webhook | Listed | Listed |
| Drag & Drop | Listed | Not listed |
| Scheduling | Listed | Not listed |
| AI | Not listed | Listed |
| Automation | Not listed | Listed |
Platforms and integrations
Ecommerce platforms
| Platform | OptinMonster | ConvertFlow |
|---|---|---|
| Shopify | Listed | Listed |
| Magento | Listed | Not listed |
| WooCommerce | Listed | Not listed |
Integrations
Both list 5 of these integrations. 3 are listed only for OptinMonster. 2 are listed only for ConvertFlow.
| Integration | OptinMonster | ConvertFlow |
|---|---|---|
| Google Analytics | Listed | Listed |
| HubSpot | Listed | Listed |
| Klaviyo | Listed | Listed |
| Shopify | Listed | Listed |
| Zapier | Listed | Listed |
| Magento | Listed | Not listed |
| Mailchimp | Listed | Not listed |
| WooCommerce | Listed | Not listed |
| Not listed | Listed | |
| Salesforce | Not listed | Listed |
More details
| Detail | OptinMonster | ConvertFlow |
|---|---|---|
| Pricing model | Subscription tiers billed annually by default (monthly available); pricing tiers are differentiated by supported sites and monthly campaign impressions, with special introductory discounts and a 14-day money-back guarantee. | Tiered subscription with included monthly funnel views (traffic-based billing). Monthly and annual billing available; overages and additional website sub-accounts are billed separately. Free plan available with limited live campaign capability. |
| Support | Documentation (Help Center), Support / Contact Us page, Book a Demo, Blog and University training resources | Knowledge base and AI bot support, email support, live chat, scheduled onboarding, private Slack channel for select plans, developer support and dedicated account managers for Plus/Enterprise customers. |
| Security and compliance | Privacy Policy, GDPR resources and DPA pages are provided on the site; script is described as loading asynchronously to minimize performance impact. | ConvertFlow advertises SOC 2 reports availability and GDPR-related features; Enterprise plans offer SSO / SAML and additional data compliance controls. Contact sales for enterprise SOC2/SSO enablement and custom compliance documentation. |
| Product maturity | Mature, widely adopted product with over 1.2 million websites using the platform and a feature set refined for years including patented targeting technologies and enterprise options. | Mature, production-ready SaaS with adoption by thousands of brands and features that span from SMB needs to enterprise compliance and managed services. |
| Not a good fit for | Sites with negligible traffic or those that do not use email/marketing integrations are unlikely to benefit from OptinMonster's impression-based conversion tools. | Not a great fit for businesses that only need a single lightweight popup tool or those that cannot accommodate traffic-based billing. |
Pros and cons
From each app's App4Ecom listing.
OptinMonster
Pros
- Advanced behavioral targeting including patented Exit-Intent® and OnSite Retargeting®
- Large library of 700+ templates with a drag-and-drop builder for no-code campaign creation
- Revenue attribution shows which campaigns drive real sales rather than just leads
- Integrates natively with major email platforms, CRMs, Zapier and includes a public API
- Flexible campaign types (popups, floating bars, fullscreen, inline, coupon wheels, MonsterLinks™)
Cons
- Some advanced features (Exit-Intent®, Revenue Attribution, OnSite Retargeting®) are gated to higher-tier plans
- Plans are measured by campaign impressions which may require upgrades for high-traffic sites
- Annual billing is the default for new plans (monthly available but at higher cost)
- WordPress free usage is limited (500 campaign views) rather than a full unrestricted free plan
ConvertFlow
Pros
- All-in-one funnel stack (popups, quizzes, landing pages, forms, upsells) in a single platform
- AI-assisted funnel generation and AI-powered A/B split-tests to speed up experiment creation
- Deep Shopify and email/SMS integrations plus 400+ templates to launch fast
- Built-in funnel analytics and revenue attribution for multi-step funnels
- Traffic-based pricing that bills only for funnel views (scales with usage)
Cons
- Traffic-based billing can be complex to estimate for high-traffic sites
- Important integrations or two-way custom integrations may require higher-tier plans or enterprise support
- Some users report a learning curve for advanced features and custom logic
- Advanced managed services, onboarding and SOC2/SSO features are gated to higher / enterprise plans
Which should you choose?
Pick OptinMonster if you want a mature popup and onsite retargeting tool with impression-based tiers and wide platform support. Pick ConvertFlow if you need a funnel-first builder for ecommerce (especially Shopify) with quiz funnels, AI-assisted funnel creation and richer managed support channels.
OptinMonster: Best for websites with steady traffic that use email marketing and want to increase subscriber growth, recover abandoning shoppers and tie lead-generation efforts to revenue.
ConvertFlow: Best for ecommerce and DTC brands (especially Shopify merchants) that need a funnel-first builder with quizzes, AI-assisted funnel generation and experiment-driven optimization.
Frequently asked questions
Which is cheaper, OptinMonster or ConvertFlow?
OptinMonster is cheaper to start: its lowest paid plan is $7/mo, against $29/mo for ConvertFlow. Plans include different limits, so compare what you get at the volume you need.
Do OptinMonster and ConvertFlow have a free plan?
Yes, both list a free plan. ConvertFlow offers a free trial.
Which platforms do OptinMonster and ConvertFlow work with?
OptinMonster works with Shopify, WooCommerce and Magento. ConvertFlow works with Shopify. Both work with Shopify.
What features do OptinMonster and ConvertFlow have in common?
Both list A/B Testing, Analytics, API, Personalization, Templates and Webhook. Only OptinMonster lists Drag & Drop and Scheduling. Only ConvertFlow lists AI and Automation.
Do OptinMonster and ConvertFlow have an API?
Yes, both list a public API.
Where this data comes from
OptinMonster
Listing data refreshed August 29, 2026.
- optinmonster.com Official website
- optinmonster.com/pricing Official website
ConvertFlow
Listing data refreshed September 13, 2026.
- convertflow.com/pricing Official website
- convertflow.com Official website