Swell

Name: Swell
Price: 29 USD

Subscription Marketplace Shopify

Next-level commerce for everyone

Visit Website 👁 86 views

Listing data refreshed Aug 27, 2026 Sources How we rank apps

Summary

Headless ecommerce platform with flexible APIs and built-in subscription and recurring billing capabilities for custom storefronts.

Overview

Swell is a flexible, developer-friendly ecommerce platform for merchants selling physical and digital goods, subscriptions, and wholesale. It provides both hosted storefronts and headless APIs, a visual store builder, and deep catalog and subscription modeling. The platform includes multi-currency and multi-language support, built-in subscription management, and integrations with common payment gateways. Swell targets merchants that need advanced customization, marketplace or B2B features, and global selling capabilities.

Pros & Cons

Pros:

✓ Built-in, flexible subscription and recurring billing support for physical and virtual products

✓ Headless-first with full frontend and backend APIs plus a visual store builder and hosted checkout

✓ Strong localization: price and localize catalog across 230 currencies and 170 languages

✓ Unlimited products and variants with advanced product modeling, bundling, and inventory history

✓ Integrated payment gateway support (Stripe, PayPal, Amazon Pay) and split payment/COD options

Cons:

✗ Plans include revenue ceilings that trigger percentage fees once exceeded

✗ API request and data storage have per-plan limits and billed overage rates ($5 per 100k API requests and $5 per extra GB)

✗ Admin user counts and feature access (reports, role-based permissions, SLA) are gated by plan

✗ No explicit free plan shown on pricing page; pricing requires a paid plan to launch

Pricing

Plan	Monthly	Annual	Free Trial	Pricing Model	Setup Fee
Starter	$29/mo	$348/yr billed yearly	days	fixed monthly subscription with revenue ceiling and usage overage charges (monthly subscription; overage fees for API requests and data storage)	$0
Basic	$79/mo	$948/yr billed yearly	days	fixed monthly subscription with revenue ceiling and usage overage charges (monthly subscription; overage fees for API requests and data storage)	$0
Standard	$299/mo	$3,588/yr billed yearly	days	fixed monthly subscription with revenue ceiling and usage overage charges (monthly subscription; overage fees for API requests and data storage)	$0
Unlimited	$2,250/mo	$27,000/yr billed yearly	days	fixed monthly subscription with revenue ceiling and usage overage charges (monthly subscription; overage fees for API requests and data storage)	$0
Custom	Custom pricing	-	-	custom enterprise pricing with negotiated terms (negotiated)	$0

Features

Automation

API

Multi-language

Reporting

Dashboard

Webhook

Multi-currency

Order Management

Integrations

Amazon

Stripe

PayPal

Problems Solved

Managing complex subscription billing and recurring orders for physical and digital products

Selling to multiple regions with localized pricing, currencies and languages

Supporting wholesale/B2B pricing, customer groups, and invoicing within a single catalog

Building custom storefronts or headless experiences while retaining hosted checkout options

Capabilities

Flexible subscription and recurring billing engine

Full frontend and backend APIs for headless builds

Multi-currency pricing and multi-language storefront support

Hosted checkout plus Checkout API for custom flows

Unlimited products and variants with bundling and inventory history

Order editing and fulfillment management

Best For

Business Size: Startup, SMB, Mid-Market, Enterprise

Industry: Ecommerce, Direct-to-Consumer, Retail

Use Case: Subscription Management, Recurring Billing, Abandoned Cart Recovery, Personalization

Not For

Not a good fit for hobby sellers seeking a free-hosted storefront with no monthly fees.

Sources

This profile was put together with AI assistance from public information about Swell, mainly the pages below. Prices and features change, so check the vendor's website before you buy.

swell.is/pricing Official website
Used for: starting price, pricing model, public API
swell.is Official website
Used for: capabilities

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Pros

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