Summary
Real-time social proof notifications that display recent customer activity to build trust and increase conversions.
Overview
Fomo is a social proof marketing platform that surfaces live customer interactions (purchases, signups, reviews, active visitors) on websites to boost conversion and credibility. It integrates with 100+ apps and offers configurable notification types, geo-targeting, AI-driven timing, and page-level rules. Fomo provides analytics, an API, agency white-labeling, and a 14-day trial. The product is GDPR compliant and includes an "Open" live metrics dashboard and a patented event-generation technology.
Pros & Cons
Pros:
✓ Easy setup with many prebuilt integrations and no-code connectors
✓ Proven to increase conversions with real-time purchase and activity notifications
✓ Granular controls: geo-targeting, page rules, custom roundups, and white-label agency features
✓ AI-driven insights for optimal timing and an "Open" live metrics dashboard for transparency
✓ GDPR compliant and patented event-generation technology
Cons:
✗ Monthly notification limits can restrict usage on lower tiers and may require upgrades
✗ Inline notifications are not available on the Starter plan
✗ Higher-volume sites may need custom/enterprise pricing which requires contacting sales
✗ Automatic plan upgrades are on by default which may unexpectedly move accounts to higher tiers
Pricing
| Plan | Monthly | Annual | Free Trial | Pricing Model | Setup Fee |
|---|
| Starter |
$25/mo |
$250/yr |
14 days |
subscription (notifications per month) |
$0 |
| Business |
$75/mo |
$750/yr |
14 days |
subscription (notifications per month) |
$0 |
| Pro |
$149/mo |
$1490/yr |
14 days |
subscription (notifications per month) |
$0 |
| Unlimited |
Contact |
$0/yr |
14 days |
custom/enterprise (unlimited or custom) |
$0 |
Features
AI
Automation
API
Real-time
Reporting
Webhook
White Label
GDPR Compliant
Integrations
Shopify
WooCommerce
Zapier
HubSpot
Mailchimp
Problems Solved
Increase website conversions by showing real-time customer activity
Build trust and credibility via verified purchase and review notifications
Highlight active visitors and popular products to influence buyer decisions
Capabilities
Show live notifications for purchases, signups, reviews and active visitors
Integrate with ecommerce and marketing platforms via prebuilt connectors and Zapier/webhooks
Apply AI-driven timing and analytics to optimize notification display
Geo-target notifications and create page-level rules and custom roundups
Provide API access and white-label/agency dashboard features
Best For
Business Size: Startup, SMB, Mid-Market, Enterprise
Industry: Ecommerce, Direct-to-Consumer, Retail
Use Case: Social Proof, Product Reviews, User Generated Content, Lead Generation, Marketing Analytics
Not For
Not a good fit for teams that require a free-forever plan or a fully self-hosted solution without a third-party notification service.
